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Masters
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Business Management & Marketing
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Digital Business and Innovation (MSc) - GBSB Barcelona
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MASTERS

Digital Business and Innovation (MSc) - GBSB Barcelona

GBSB Global Business School (Barcelona)
BarcelonaSpain
On campus
Full-time
€15,900.00total
Duration
1 Year
Language
English
Apply date
Aug 2025
Start date
Oct 2025

Program Description

The Master in Digital Business and Innovation (MSc) at GBSB (Barcelona) equips students with the expertise to thrive in a rapidly evolving digital landscape. Designed for forward-thinking professionals, this program develops key competencies in digital marketing, big data analytics, online strategy, and business transformation.

Students will learn from industry experts and gain hands-on experience through real-world projects, preparing them to lead digital initiatives and drive innovation. Based in Barcelona, a global hub for technology and entrepreneurship, this Master in Digital Business and Innovation (MSc) connects them with top professionals and international networks, positioning them at the forefront of digital business evolution.

GBSB Global Business School is recognized among the Top 10 Digital Business Schools in Spain by The Financial Magazine National Rankings 2024. Evaluated against over 400 institutions, this ranking highlights its commitment to academic excellence, innovative programs, and strong industry connections. Students will benefit from a globally recognized institution that provides the skills, knowledge and network to thrive in the evolving digital business landscape.

Entry Requirements

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Program Highlights

  • Globally Recognized Degree: Graduate with an officially accredited Master’s degree, ensuring credibility and career opportunities worldwide.
  • Lead Digital Innovation: Master AI, big data, and automation to drive business transformation in a fast-evolving digital landscape.
  • Strategic & Leadership Skills: Develop practical expertise in strategic management, finance, and project leadership for digital businesses.
  • Master Digital Business Models: Design innovative digital business models using design thinking, lean startup methodology, and business intelligence techniques.
  • Hands-On Industry Experience: Engage in real projects, company visits, and a capstone assignment, collaborating with international digital business experts.
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Curriculum

Courses

Digital Transformation, Innovation and Technology

Digital Business Models for the New Economy

Business Intelligence in the Era of Big Data and AI

Supply Chains 4.0 for Digital Consumers

Operations Management

Digital Platforms and Ecosystems

Web and Mobile Marketing

Effective Teamwork and Project Management

Finance for Management

Economics and Geopolitics (Online)

Strategic Management and Analytics (Online)

Final Project (Capstone)
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