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€13,300.00/year
1330 PointsDuration
2 Years
Language
English
Start date
Sep 2024
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Schedule a free callProgram Description
The master in Marketing addresses the growing demand for professionals who excel in a dynamic marketplace marked by societal challenges and technological and sustainability challenges.
With the inquiry-based educational model, students participate in highly practical project works with companies, case study discussions, and simulations as well as take an active role in the classroom during lectures with top academics and industry professionals, mainly from the Luiss Alumni network.
The master in Marketing allows students to deal with relevant topics in consumer behavior, branding, digital marketing, and communication, as well as with more contemporary topics such as customer experience, marketing analytics, and neuromarketing with strong methodological rigor.
With the inquiry-based educational model, students participate in highly practical project works with companies, case study discussions, and simulations as well as take an active role in the classroom during lectures with top academics and industry professionals, mainly from the Luiss Alumni network.
The master in Marketing allows students to deal with relevant topics in consumer behavior, branding, digital marketing, and communication, as well as with more contemporary topics such as customer experience, marketing analytics, and neuromarketing with strong methodological rigor.
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Curriculum
Jobs - Careers
Graduates of the major in Marketing Analytics & Metrics will be able to work as:
- Marketing Analyst
- Business Analyst
- Industry Analyst
- Marketing & Sales Performance Specialist
- Researcher (at Institutes, Research Companies and Consultancy Firms)
- Brand Manager
- Product Manager
- Communication Manager
- Consultant
Graduates of the major in Marketing Relationships & Customer Engagement will be able to work as:
- Marketing Manager
- Brand Manager
- Product Manager
- Communication Manager
- Account Manager
- Sales Manager
- Merchandiser
- Promoter And Consultant
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