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€14,500.00total
2175 PointsDuration
1 Year
Language
English
Apply date
Sep 2024
Program Description
Both professional and academic, the MSc Marketing and Digital in Luxury and Lifestyle is designed to meet the requirements and needs of Luxury sector recruiters who today are looking for global 360° Marketing skills, as well as managers who perfectly embody the standards and characteristics of the Luxury market.
This marketing course is structured around 4 main themes:
• Luxury culture and knowledge of the sources of inspiration in the Luxury sector
• Marketing and understanding the expectations of Luxury customers
• Digital Marketing by integrating the concept of user excellence
• Management in the Luxury sector and learning about the characteristics of the Luxury market
Information and Additional Costs:
• €50 charged to candidates in order to study their profile
• The contribution to CVEC (Contribution Vie Etudiante et de Campus) amounting to €92
• €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory)
This marketing course is structured around 4 main themes:
• Luxury culture and knowledge of the sources of inspiration in the Luxury sector
• Marketing and understanding the expectations of Luxury customers
• Digital Marketing by integrating the concept of user excellence
• Management in the Luxury sector and learning about the characteristics of the Luxury market
Information and Additional Costs:
• €50 charged to candidates in order to study their profile
• The contribution to CVEC (Contribution Vie Etudiante et de Campus) amounting to €92
• €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory)
Entry Requirements
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Why join a Msc in marketing in the luxury sector
- A 360° marketing vision with a strong focus on digital issues within the luxury sector, with the aim of meeting the current expectations of industry recruiters.
- An understanding of the culture of the luxury sector and its professions (history and standards associated with luxury products, expertise within the luxury sector, design, etc.), to enable students to embody the values of the industry.
- Continuous immersion in the business environment: lectures given by professionals with international experience in the luxury sector (courses, conferences organized by luxury goods manufacturers, visits to luxury stores, hotels and starred restaurants), consulting projects with luxury sector clients, internships, professional thesis.
- An introduction to international trade, with the aim of embarking on a professional career focused on all the world's luxury capitals: the programme is taught in English and offers Chinese language courses (optional), study trips abroad, etc.
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Curriculum
Careers
- Product Manager
- Brand Manager
- Digital Marketing Manager
- Customer Experience Manager
- Events Manager
- CRM Manager
- Category Manager
- Traffic Manager
- eCommerce Manager
- Community Manager
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