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€14,500.00total
2175 PointsDuration
1 Year
Language
English
Apply date
Sep 2024
Program Description
The MSc International Marketing and Business Development programme has been specifically designed to allow you to develop your career internationally and to prepare you for communication with partners from a variety of cultures in a cross-cultural environment.
This is a programme that produces experts in a range of international business and marketing techniques. Students learn and apply on market research, business planning, negotiation, logistics and legal techniques involved in International Trade, etc. The programme is designed around skill blocks that help students become more versatile. Exposure to intercultural influences is one of the highlights of the course.
Why a Master of Science in International Business
Acquire all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and internationally.
This is a programme that produces experts in a range of international business and marketing techniques. Students learn and apply on market research, business planning, negotiation, logistics and legal techniques involved in International Trade, etc. The programme is designed around skill blocks that help students become more versatile. Exposure to intercultural influences is one of the highlights of the course.
Why a Master of Science in International Business
Acquire all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and internationally.
Entry Requirements
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Strong Points
- Courses taught 100% in English, while students are based in France in a very international environment.
- Knowledge and competencies enhanced by a cross-cultural dimension;
- Daily practice in cross-cultural issues thanks to the presence of many different nationalities.
- A real-life training in business negotiation on a daily basis.
- Courses given by lecturers from a variety of countries and experts in Marketing, Sales, Procurement and Supplies, International Business, Cross-cultural Management and Web-marketing.
- Rich professional events: Business Dating with professionals and alumni, Professional Colloquia, In-company Consulting Projects (Geodis, Love Hotel Saint Martin,...), meeting with Head Office Executives of large groups.
This programme is the subject of a partnership agreement between EM Normandie and AASTMT (Egypt).
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Curriculum
Careers
Prospects are very varied. After an induction phase in the company, graduates may target positions such as:
- Product Manager
- Category Manager
- International Brand Manager
- Regional Sales Manager
- International Sales Manager
- International Project Manager
- International Marketing Consultant
- Head of Exports/Imports…
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