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Business Management & Marketing
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International Fashion Marketing
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MASTERS

International Fashion Marketing

Glasgow Caledonian University
Glasgow, Scotland
Full-time
€15,672.43/year
1886 Points
Duration
1 Year
Language
English
Start date
Sep 2021

Program Description

The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world.* With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies.

Answering the call for specialist graduates with disciplines in both fashion and marketing, the MSc International Fashion Marketing has been redeveloped alongside industry to bring you the practical, technical expertise that you need to compete and thrive in this dynamic industry.

There may be additional costs by this University.

Entry Requirements

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Education
Bachelor's Degree
6
or
Degree from Greek State Technical Insitute TEI (Ptychio)
6
English Level
Cambridge Advanced (CAE)
C
or
A levels
C
or
TOEFL (internet based)
78
or
IELTS
6
or
PTE
54
or
Pearson Test of Academic Engl.
54
Required Documents
Certified Copy of the Degree Certificate/Diploma
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Detailed Transcript
Student Visa
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Notes:

Information about requirements:

  • Honours degree 2:2 (or equivalent) in any subject area

Other accepted qualifications:

  • Academic and vocational qualifications
  • We consider TEIs on a case-by-case basis looking for higher grades plus relevant work experience.

Other accepted English qualifications and information:

  • Duolingo English test: with a minimum mark of 115
  • Trinity College London Integrated Skills in English (ISE): Pass at Level III
  • If you do not meet the minimum English language requirements for direct entry to your chosen degree, we offer online pre-sessional English language courses.

Curriculum

Modules

Applied Professional Practice

Consumer Behaviour in Fashion

Contemporary Issues in International Fashion Marketing

Ethics

Governance and Responsible Leadership

Strategic Fashion Brand Management

Fashion Buying Merchandising and Logistics

International Fashion Marketing

Planning and Strategy

Omnichannel Fashion Communication

Masters Research Project

Careers

GCU fashion graduates have gone on to succeed in a range of organisations around the world securing employment in digital and traditional roles of:

  • marketing and communications
  • buying and merchandising
  • media planning
  • brand and social media management
  • sales in companies such as Tiffany & Co, ASOS, Zalando, Hackett, Coach, Jaeger, Marks and Spencer, Moss Bros, TK Maxx, Eventual: Shared VR and Perry Ellis
More

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