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Business Management & Marketing
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International Fashion Marketing
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MASTERS

Glasgow Caledonian University
Glasgow, Scotland
On campus
Full-time
€16,113.75/year
 1611 Points
Duration
1 Year
Language
English

Program Description

The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world.* With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies.

Answering the call for specialist graduates with disciplines in both fashion and marketing, the MSc International Fashion Marketing has been redeveloped alongside industry to bring you the practical, technical expertise that you need to compete and thrive in this dynamic industry.

There may be additional costs by this University.

Entry Requirements

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Curriculum

Modules

Applied Professional Practice

Consumer Behaviour in Fashion

Contemporary Issues in International Fashion Marketing

Ethics

Governance and Responsible Leadership

Strategic Fashion Brand Management

Fashion Buying Merchandising and Logistics

International Fashion Marketing

Planning and Strategy

Omnichannel Fashion Communication

Masters Research Project

Careers

GCU fashion graduates have gone on to succeed in a range of organisations around the world securing employment in digital and traditional roles of:

  • marketing and communications
  • buying and merchandising
  • media planning
  • brand and social media management
  • sales in companies such as Tiffany & Co, ASOS, Zalando, Hackett, Coach, Jaeger, Marks and Spencer, Moss Bros, TK Maxx, Eventual: Shared VR and Perry Ellis
More

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