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Masters
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Business Management & Marketing
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International Fashion Marketing
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    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    International Fashion Marketing

    Glasgow Caledonian University
    GlasgowScotland
    On campus
    Full-time
    €16,227.68/year
    Duration
    1 Year
    Language
    English
    Apply date
    Aug 2024

    Program Description

    The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world.* With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies.

    Answering the call for specialist graduates with disciplines in both fashion and marketing, the MSc International Fashion Marketing has been redeveloped alongside industry to bring you the practical, technical expertise that you need to compete and thrive in this dynamic industry.

    There may be additional costs by this University.

    Entry Requirements

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    Curriculum

    Modules

    Applied Professional Practice

    Consumer Behaviour in Fashion

    Contemporary Issues in International Fashion Marketing

    Ethics

    Governance and Responsible Leadership

    Strategic Fashion Brand Management

    Fashion Buying Merchandising and Logistics

    International Fashion Marketing

    Planning and Strategy

    Omnichannel Fashion Communication

    Masters Research Project

    Careers

    GCU fashion graduates have gone on to succeed in a range of organisations around the world securing employment in digital and traditional roles of:

    • marketing and communications
    • buying and merchandising
    • media planning
    • brand and social media management
    • sales in companies such as Tiffany & Co, ASOS, Zalando, Hackett, Coach, Jaeger, Marks and Spencer, Moss Bros, TK Maxx, Eventual: Shared VR and Perry Ellis
    More

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