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Business Management & Marketing
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Grande Ecole Programme (American Track)
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MASTERS

Grande Ecole Programme (American Track)

IPAG Business School (Paris)
Paris, France
On campus
Full-time
€10,100.00/year
1010 Points
Duration
5 Years
Language
English
Apply date
Sep 2025

Program Description

The programme consists of two cycles: the first 3-year cycle is committed to learning the fundamentals, followed by the second 2-year cycle which is dedicated to specialisation. All teaching in this programme is given in English, so a very good level of English is required for the course.

This course offers many international opportunities, for example, at the end of the first year, all students have the opportunity to attend a 6-week summer session at the University of California, Berkeley. Additionally, the Grande École Programme also allows students to obtain a dual degree with one of our partner universities in Britain, America or Russia.

9.900€ per year, in case of payment in full or 10.100€ per year, in case of instalments

Entry Requirements

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Curriculum

Year 1

Marketing Fundamentals

Sales Techniques

Financial Accounting

Written and Oral Communication

English Theater

Marketing & Communication mix

Introduction & Business Law

Introduction to Statistics

Economic Context

Historical Milestones

Year 2

Financial Analysis

Corporate Law & Taxation

Market Research

Human Resource Management

International Trade

Digital Marketing & Innovation

Logistics & Purchasing

Management of Organisations

Year 3

The third year takes place partly or entirely abroad, depending on your choice of study. The aim of this unique year is to discover other cultures, to adapt to other professional uses and to immerse yourself in a new cultural and linguistic context. In the Grande École Programme, students can choose to stay with a partner university, complete an international internship, partake in a volunteer mission abroad, there are many possibilities available so you can structure your year to suit you.

Year 4

Strategic Management

Project Management

Software for Business

Year 5

Business Ethics & CSR

Digital Transformation & Innovation

Corporate Challenge

Careers

Marketing:

  • Product Manager
  • Advertising Manager
  • Head of e-marketing/e-business
  • Director of direct marketing/trade marketing/merchandising
  • Research Fellow
  • Sales Engineer
  • Key Account Manager
  • Sales Administrator

Finance, Audit & Control:

  • Financial analyst
  • Property manager
  • Financial controller
  • Internal / external auditor
  • Financial asset manager
  • Risk manager
  • Mergers & acquisitions advisor
  • Wealth management consultant

International Business & Supply Chain:

  • Account manager
  • Credit manager
  • Procurement manager, Logistics manager
  • Transport manager
  • IT system manager

International Management:

  • International account manager
  • Import-export manager
  • International buyer
  • Head of International Locations

Human Resources Management:

  • HR Manager
  • Payroll Manager
  • Training Coordinator
  • Head of Internal Communications
  • Recruitment manager in a firm or company
  • Head of Mobility

*Entrepreneurship *:

  • Operations Manager
  • Business founder or buyer
  • Intrapreneur
  • Project Manager
  • Consultant in business creation
  • Business developer
  • Growth Manager
More

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