Master in EU-Asia Luxury Marketing (MSc) - ESSCA (Shanghai)

This joint master in EU-Asia Luxury Marketing (MSc) was co-created between two French schools with a foothold in Asia, ESSCA School of Management (Shanghai Campus) and EFAP School of Communication (Paris), academic partners since 2015. Fully taught in English, it aims at providing the knowledge and multicultural skills to enter the most prestigious luxury companies and brands in the world.

Based in Paris and Shanghai, this unique master in EU-Asia Luxury Marketing (MSc) opens new horizons to future generations that will need to work increasingly between several continents, EU, Asia, and the Americas, and target Asian customers at home and traveling abroad. China’s Silk Road projects are opening a new golden era of globalization.