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Masters
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Business Management & Marketing
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EU-Asia Digital Marketing and Business (MSc) - Shanghai
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MASTERS

EU-Asia Digital Marketing and Business (MSc) - Shanghai

ESSCA School of Management (Shanghai)
ShanghaiChina
On campus
Full-time
€17,900.00/year
 1790 Points
Duration
1 Year, 6 Months
Language
English
Apply date
Aug 2024

Program Description

With a master in EU-Asia Digital Marketing and Business (MSc), individuals can be equipped to capitalize on this growth and effectively market products and services in both regions.

Whatever your profile, our double degree is made for you! With a master in EU-Asia Digital Marketing and Business (MSc), individuals can become the bridge for digital transformation between Europe and China, offering businesses a new profile that is highly sought after in today's global economy.

Entry Requirements

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Curriculum

Modules

The course will take place over a period of 6 to 12 months in Shanghai:
› 6 months of academic learning in Shanghai
› 4.5 to 6 months of work placement internationally with a thesis

Courses:
Business in China
Digital Business & Transformation in Europe
Digital Manager’s Tools
Digital Transformation & Marketing in China
Digital Marketing in Europe
Digital Business Cases

Jobs - Careers

  • Digital Project Manager (web, e-commerce, mobile)
  • Brand Manager
  • Account Manager
  • Social Media Manager
  • E-business Consultant
  • Entrepreneur
  • Build a Chinese perspective into the digital transformation of your current job
More

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