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Masters
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Business Management & Marketing
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Digital Marketing
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MASTERS

Digital Marketing

CBS International Business School (Cologne)
CologneGermany
On campus
Full-time
€10,980.00/year
 1317 Points
Duration
2 Years
Language
English
Apply date
Sep 2024

Program Description

In many sectors, digital marketing is no longer just window dressing for traditional marketing but has become part of the strategic direction – particularly for globally operating companies in almost all sectors of the economy. As the diversity of digital media increases, there is a contemporaneous need in middle and upper management for experts who master both individual disciplines while also bringing management and leadership qualities to the table.

The English-language Master’s in Digital Marketing at CBS International Business School enables you to pursue a career filled with opportunities thanks to general and profound knowledge and well-trained soft skills.

Why study a digital marketing course in Germany?

Choosing to study digital marketing in Germany is a smart move due to the country’s exceptionally high educational standards. Studying for the Master’s in Digital Marketing at CBS International Business School means immersing yourself in a stunning, historical cities which boasts outstanding international connections. With its forward-thinking, global approach and strong corporate connections, CBS’ Master’s in Digital Marketing combines a first-class German education with practical, real-world applicability arguably making it the best digital marketing course in Germany.

From Strategy to Storytelling - What do you learn in an online marketing course?

How do you develop an online marketing strategy that works both internationally and across multiple channels and media? The Digital Marketing Master`s courses “Digital Storytelling” and “Digital Strategy Development” will provide you with the answers to these questions. Here you will learn about the various techniques and tools of online marketing. These include storytelling, website optimisation, search engine marketing, conversion optimisation, and marketing analytics.

You will gain a deeper insight in the seminar “Digital Content Creation”, which awaits you in the second semester.

Entry Requirements

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Curriculum

Semester 1

Business Economics

Empirical Research Methods

Strategic Analysis & Management

Innovation Management & Digital Transformation

Corporate Social Respons­ibility

Corporate Governance

Programme specific teaching units:
Digital Strategy Development
Digital Storytelling

Interdisciplinary competencies:
Advanced Intercultural Team Leadership
Advanced Negotiation & Influencing Skills
Language & Communication Skills

Semester 2

Inter­national Economics

Applied Management Accounting

Programme specific teaching units:
Digital Content Creation
Advanced Digital Marketing
Online & Social Media Management
Business Project

Elective area:
Interdisciplinary Elective

Interdisciplinary competencies:
International Project Management
Emotional Intelligence
Language & Communication Skills

Semester 3

Big Data & Cloud Management

Omni-Channel Commerce

Social Media Monitoring

Media Planning

Business Simulation Game

Master Thesis Tutorial

Elective area:
Interdisciplinary Elective

Interdisciplinary competencies:
Skills Elective
Advanced Digital Marketing Techniques and Tools
Language & Communication Skills

Semester 4

Master Thesis: During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

Careers

With a Master’s in Digital Marketing from CBS, you will become an expert in how to integrate digital media into the various marketing processes. This makes you incredibly employable with regards to management positions in both operative and strategic marketing in the following:

  • International corporations
  • Content providers and agencies
  • Ad-tech companies
  • Media agencies
  • Starting your own business as an entrepreneur

In the case of the latter, the media management faculty will support you in cooperation with the entrepreneurship chair at CBS and the Hochschulgründernetz Cologne (hgnc).

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