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Masters
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Business Management & Marketing
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International Business
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MASTERS

International Business

CBS International Business School (Cologne)
CologneGermany
On campus
Full-time
€10,980.00/year
 1317 Points
Duration
2 Years
Language
English
Apply date
Sep 2024

Program Description

Globalization presents new challenges to international corporations. Potential employers expect leadership, team and integration skills, high motivation, multilingualism and excellent knowledge of economics. Precisely these abilities are imparted on you within the International Business Master’s programme at CBS International Business School, so that later on, you can make strategically meaningful and sustainable decisions in middle or senior management. All this in 4 semesters at one of Germany’s most prestigious business schools, with professors with many years of professional experience and lecturers with international backgrounds.

International management is complex. You expand your knowledge and understanding of management processes, in which small deviations have a huge impact on companies. Business and international economics, strategic and value based management, business development, leadership and change management, accounting – the number of subject areas is great in order to provide you with a comprehensive overview.

Particularly in globally operating companies, the large number of competitors makes the sustainable acquisition of customers much more important than for smaller companies. For this reason, the subject, Customer Relationship Management is immediately addressed in the first semester. In the second semester, the focus is on setting up and organizing companies.

As for how sustainable management becomes a success factor, you will learn more about this in the subjects Corporate Social Responsibility and Sustainable Supply Chain Management. In the second and third semesters, you can set your own priorities by attending elective courses, which you choose based on your own prior knowledge or interests.

Entry Requirements

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Curriculum

Semester 1

Business Economics

Empirical Research Methods

Strategic Analysis & Management

Innovation Management & Digital Transformation

Programme specific teaching units:
Customer Relationship Management
Service & Brand Management
Strategic Human Resource Management & Leadership
Corporate Development & Digital Transformation

Interdisciplinary competencies:
International Project Management
Language & Communication Skills

Semester 2

Corporate Social Responsibility

Corporate Governance

Value Based Management

Sustainable Supply Chain Management

Programme specific teaching units:
Strategic Digital & Social Media Marketing
Experience Lab: Search Engine Marketing
Business Project

Elective area:
Business Elective
Interdisciplinary Elective

Interdisciplinary competencies:
Event Management (Ted Talk) Seminar

Semester 3

Digital Strategizing

Business Models & Systems in a Digital Era

Financial Analysis

International Corporate Finance

Venture Lab

Integrative Case Studies

Business Simulation Game

Master Thesis Tutorial

Elective area:
Business Elective
Interdisciplinary Elective

Interdisciplinary competencies:
Assessment Center Bootcamp

Semester 4

Master Thesis: During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

Internship or Study Abroad: In the fourth semester, you work on your Master's thesis. You can choose whether you write your Master's thesis in cooperation with a company during an internship or during a semester abroad at one of our partner universities.

Careers

Many career paths are open to you in all areas of international companies, such as:

  • marketing
  • personnel management
  • controlling or company management

Former CBS students are working in:

  • the automotive industry
  • corporate consulting
  • banks
  • the financial sector
More

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