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Tourism & Leisure
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Bachelor in Leisure and Tourism Management (BA) - Geneva
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BACHELORS

Bachelor in Leisure and Tourism Management (BA) - Geneva

EU Business School (Geneva)
GenevaSwitzerland
On campus
Full-time
€32,406.18/year
 3159 Points
Duration
3 Years
Language
English
Start date
Aug 2024

Program Description

With this bachelor in Leisure and Tourism Management (BA), students will get an in-depth and practical understanding of hospitality management, quality of service, event and conference planning, and sustainability as it applies to tourism.

The overview of these key business areas ensures that students gain a deep understanding of the industry. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.

Entry Requirements

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Curriculum

Year 1

Semester 1

Foundations of Business Management

Marketing Management

Written Communication Skills

Accounting I

Microeconomics

Elementary Calculus

IT Software for Business

Environmental Sustainability

Crafting Your Future: Your Time at EU

Semester 2

Ethics in Business

Oral Communication Skills

Accounting II

Macroeconomics

Business Law

Mathematics of Finance

Applied Management Statistics

Advertising, Media & Branding

Crafting Your Future: Your Time at EU

Year 2

Semester 3

Strategic Marketing

Business Finance I

Human Resources Management

Production Management

Entrepreneurship & New Venture Creation

Management Information Systems

The Business of Tourism

Research Methods I

Crafting Your Future: Personal Development

Semester 4

Global Economics

Business Finance II

Social Media Marketing

Financial Markets

Consumer Behavior

Sales & Purchasing Management

Service Management

Event & Conference Management

Cultural Heritage

Research Methods II

Crafting Your Future: Personal Development

Year 3

Semester 5

Global Business

Financial Statement Analysis

Negotiation

Small Business Management

Corporate Finance

Industrial Marketing

Tourism Marketing

Sustainable Tourism: Policies & Ethics

Hospitality Management

Crafting Your Future: Professional Development

Semester 6

Strategic Management

Budgeting & Control

Organizational Communication

Cases in Marketing

Cases in Tourism

International Operations Management

Financial Management in Tourism

Quality Management

Leisure & Recreational Management

Crafting Your Future: Professional Development

Jobs - Careers

  • Travel Consultant
  • Tour Operator
  • Hotel Manager
  • Conference Center Manager
More
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