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Sports Sciences
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Bachelor in Sports Management (BA) - EU Business (Geneva)
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BACHELORS

Bachelor in Sports Management (BA) - EU Business (Geneva)

EU Business School (Geneva)
GenevaSwitzerland
On campus
Full-time
€32,438.45/year
 3170 Points
Duration
3 Years
Language
English
Start date
Aug 2024

Program Description

Sports Management is the focus of this bachelor in Sports Management (BA). International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models.

This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students in the bachelor in Sports Management (BA) acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship, and broadcasting, among others.

Entry Requirements

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Learning Outcomes

  • Gain insight and knowledge of new developments in the professional and recreational sports industries.
  • Apply theoretical knowledge to practical business situations, simulated by case studies.
  • Understand current business issues through required readings and research.
  • Demonstrate proficient oral and written communications skills.
More

Curriculum

Year 1

Semester 1

Business Management

Managing People & Organizations

Marketing & UX

Impactful Communication

Finance & Accounting

Innovative Technology in Business

Semester 2

Project Management

Applied Data Analytics

Economics & Enterprise

Responsible Management

Digital Branding, Advertising & Media Channels

Creativity & Design Thinking

Semester 3

Logistics & Operations

Digital Business

Financial Reporting & Analysis

Entrepreneurship & Business Development

Sports Sociology

Public & Media Relations in Sport

Year 2

Semester 4

Strategies in A Disruptive World

Marketing in Action

Business Research Methods

Sports Psychology

Legal & Ethical Issues in Sport

Sports Broadcasting

Semester 5

Creative Business Cases

Transformational Change Management

Innovation in Business

Sports Data Analysis

Sports Marketing

Sports Career Development

Year 3

Semester 6

Global Business & Strategy

The Business Consultancy Project Part I

Marketing Across Cultures

Semester 7

Developing Leadership & Management

The Business Consultancy Project Part II

International Entrepreneurship

Jobs - Careers

  • Sports Marketer
  • Event Coordinator
  • Sponsorship Manager
  • Contract Negotiation Manager
More
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