Marketing and Sports Communication BSc - St Mary's University

Develop critical insights, learn cutting edge digital skills, and understand what it takes to succeed in marketing and digital communication. You'll apply critical, strategic, and creative skills while becoming an ethical and global professional. You'll also impact sports audiences, consumers, and fans across sectors and platforms, and complete exciting practical projects. Our hands-on sports marketing degree covers:

-managing sporting events
-sports journalism and marketing
-digital content creation and design
-AI, digital marketing, and data analytics
-consumer behaviour and customer insight
-branding and marketing strategy
-digital communications and ethics.

We have worked with industry professionals to design our Marketing and Sports Communication degree. You'll develop analytical, research, communication, personal, and professional skills to help you navigate future challenges and opportunities.

We empower you, ensuring you're work-ready as soon as you graduate. 96% of St Mary's (SMU) students are in employment, vocation, or further study within 15 months of graduation (HESA, 2024).