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Journalism & Media
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Bachelor in Public Relations (BA) - Gannon University (Erie)
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Bachelor in Public Relations (BA) - Gannon University (Erie)

Gannon University (Erie)
Erie, PennsylvaniaUSA
On campus
Full-time
€51,482.62/year
 1857 Points
Duration
4 Years
Language
English
Apply date
Aug 2024

Program Description

The Bachelor in Public Relations (BA) degree at Gannon University (Erie) offers students a flexible, diverse and rigorous curriculum that prepares students to secure your career and contribute to the way the workplace is viewed in meaningful ways.

In an increasingly connected world, public relations professionals who have the knowledge and skills to influence, inform and create relationships with key audiences are in higher demand than ever before.

During the Bachelor in Public Relations (BA) program, students will learn to develop an organization’s message across multiple channels to internal and external publics within the for-profit and not-for-profit and government sectors. They will also develop strategic planning, writing, organizational, digital media and interpersonal skills that will enable them to assist an organization in multiple promotional activities.

Entry Requirements

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Curriculum

Year 1

Semester 1

Foundational English

History of Elect. Media

Foundational Theology

Presentational Strategies

Foundational Philosophy

Gannon 101

Semester 2

Integrative Theology

Integrated Marketing

Integrative History

Elective

Elective

Year 2

Semester 3

TV Production

Practicum

Elective

Integrative Philosophy

Language I

Principles of PR

Semester 4

Emerging Media

Integrative English

Contemporary Issues in Media and Theatre

Elective

Language II

Year 3

Semester 5

Event Planning

Media Ethics and Crit. (Ethics/Leadership)

Elective

Quantitative Reasoning

Elective

Practicum to TV Radio

Semester 6

Integrative Communication

Aesthetic Reasoning

Fund. of Advertising

Electives

Year 4

Semester 7

Strategic PR

Senior Thesis

Electives

Practicum

Semester 8

Integrated Marketing Campaign

Scientific Reasoning

Global Citizenship

Electives
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