Advertising Communication (BSc) - Gannon University (Erie)

The student will:

• Be able to thoroughly research and write an extended form analytical paper.
• Be able to research, write, and deliver a sustained-form business presentation using appropriate rhetorical strategies and technology.
• Demonstrate and understanding of and participation in the patterns of scholarly and productive discussion using both interpersonal and professional skills.
• Design, organize, rehearse, and perform dramatic/or non-dramatic script material.
• Be able to identify and participate in the pre-production, production and post- production processes of theatre and the digital media.
• Identify and critically describe the historical context of the media and/or the theatre.
• Recognize the need for adaptability/resilience in the theatre and the electronic arts, and be able to collaborate with faculty, peers, and technology to produce quality theatrical and digital projects.
• Recognize the relationship between the work of the School of Communication and the Arts programs and the mission of Gannon University.

• Public Relations
• Client Marketing
• Agency-side Marketing
• Advertising Organizations