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Bachelors
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Computer Science & IT
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Artificial Intelligence (AI) for Business (BA) - EU Geneva
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BACHELORS

Artificial Intelligence (AI) for Business (BA) - EU Geneva

EU Business School (Geneva)
GenevaSwitzerland
On campus
Full-time
€32,524.56/year
 3142 Points
Duration
3 Years
Language
English
Start date
Aug 2024

Program Description

The bachelor in Artificial Intelligence (AI) for Business (BA) gives students a solid grounding in the theory and use of AI technology, preparing them to apply cutting-edge tools to operations within the world of business.

The bachelor in Artificial Intelligence (AI) for Business (BA) covers fundamental concepts in AI, exploring data literacy, product design, deep learning, and robotics, teaching students how these areas can be integrated into sustainable practices, research, investment, and business growth, among many other fields. Students also study responsible AI principles and the sociological impact of artificial intelligence.

Entry Requirements

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Curriculum

Year 1

Semester 1

Business Management

Managing People & Organizations

Marketing & UX

Impactful Communication

Finance & Accounting

Innovative Technology in Business

Semester 2

Project Management

Applied Data Analytics

Economics & Enterprise

Responsible Management

Digital Branding, Advertising & Media Channels

Creativity & Design Thinking

Semester 3

Logistics & Operations

Digital Business

Financial Reporting & Analysis

Entrepreneurship & Business Development

Introduction to Public Relations

Interpersonal Communication in Global Contexts

Year 2

Semester 4

Strategies in A Disruptive World

Marketing in Action

Business Research Methods

Public Relations Research

Event Management

Public Relations Strategies, Campaigns & Platforms

Semester 5

Strategies in A Disruptive World

Marketing in Action

Business Research Methods

Public Relations Research

Event Management

Public Relations Strategies, Campaigns & Platforms

Year 3

Semester 6

Global Business & Strategy

The Business Consultancy Project Part I

Marketing Across Cultures

Semester 7

Developing Leadership & Management

The Business Consultancy Project Part II

International Entrepreneurship

Jobs - Careers

  • BI Analyst
  • AI Product Manager
  • Data Analyst
  • AI Strategy Consultant
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