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Business Management & Marketing
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BSc Business Management (Innovation and Entrepreneurship) - NCG
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BACHELORS

BSc Business Management (Innovation and Entrepreneurship) - NCG

National College of Greece
AthensGreece
On campus
Full-time
Duration
3 Years
Language
Greek

Program Description

The BSc Business Management with a specialization in Innovation and Entrepreneurship is a three-year undergraduate program that combines comprehensive business education with specialization in the creation, development and sustainable operation of business ventures. Students gain a comprehensive understanding of the core principles of business management — from strategy and finance to marketing and organizational psychology — while delving into specialized topics such as business model design, startup financing, investment planning and sustainable innovation. It is offered full-time, in-person, online or distance learning with four intake cycles per year.

Entry Requirements

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Goals

The program aims to:

  • To provide a solid foundation in the basic principles of business administration.
  • To develop the ability to analyze organizational environments, markets and business processes.
  • To equip students with problem-solving, digital and analytical skills applicable to modern business challenges.
  • To cultivate awareness of ethical, legal and sustainability issues in business practice.
  • To enable students to apply theory to practice through case studies, projects and work-related activities.
  • To support the development of transferable skills, including teamwork, communication, critical thinking and self-management.
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Program Structure

1st Year

Management in the Global Environment (10 ECTS)

Data and Digital Technologies (10 ECTS)

Financial Performance Management (10 ECTS)

Statistics for Business (10 ECTS)

Marketing Theory and Practice (10 ECTS)

Innovation, Entrepreneurship and Sustainability (10 ECTS)

2nd Year

Management Analytics and Data Visualisation (10 ECTS)

Principles of Economics: Micro & Macro (10 ECTS)

Design & Innovation Strategies (10 ECTS)

Innovation & Business Models Design (10 ECTS)

Decision Making & Crisis Management (10 ECTS)

Organizational Psychology and Leadership (10 ECTS)

3rd Year

Business Startup (10 ECTS)

Business and Corporate Strategy (10 ECTS)

Investment Projects and Business Plans (10 ECTS)

Operations and Management (10 ECTS)

Entrepreneurial Finance & Venture Capital (10 ECTS)

Sustainable and Green Business Innovation (10 ECTS)

Awarded degree

British Degree – Official Academic Partnership between National College of Greece and Middlesex University London

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Mode of Study / Language of Instruction

NCG offers flexible modes of study tailored to the needs of modern students, combining in-person, hybrid, and distance learning options where applicable. The programs at the National College of Greece are offered in both Greek and English.

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