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Business Management & Marketing
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Marketing (with Placement Year)
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BACHELORS

Marketing (with Placement Year)

Middlesex University
LondonUK
On campus
Full-time
€18,161.37/year
 2103 Points
Duration
4 Years
Language
English

Program Description

Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.

As part of our Business School, you’ll develop your critical thinking, and gain the tools and knowledge needed to successfully navigate the professional marketing field.

You’ll also have the flexibility to tailor your marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement your personal interests and career goals. You'll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response.

Entry Requirements

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Curriculum

Year 1

Marketing Theory and Practice

Consumer Behaviour

Creativity and Communication

Marketing Finance

Marketing Tools and Analysis

Year 2

Marketing Research and Insights

Digital Marketing

Brand Management

Content Marketing and Media Editing

Placement Year

Year with Placement

Year 4

Marketing Strategy and Planning

Services Marketing Management

Global and Cross-cultural Marketing

Careers

Graduates from this course have successfully gaining employment in the following roles:

  • Marketing Assistant
  • Academic Assistant
  • Account Executive
  • Junior Copy Writer
  • Photographic Assistant
  • Sales Adviser
  • Junior Business Development Adviser
  • Junior Advertising Account Manager
More

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