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Business Management & Marketing

Advertising, Public Relations and Branding

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BACHELORS

Advertising, Public Relations and Branding

Middlesex University

London, Great Britain

Full-time

€11,224.55/year

1313 Points

Duration

3 Years

Language

English

Program Description

The only degree in the UK that combines advertising, public relations and branding, this course is aimed towards those people who want a high performing, fast-paced career in marketing and sharing information.

People are creating, consuming and sharing media in new and innovative ways. If you’re passionate about working in advertising, delivering and sharing communication, strategies and campaign concepts, then our course will set you up with the tools to succeed. You can find a career in the creative industry, consultancy, public relations, charity and public sectors, as well as across a range of markets and businesses. The course covers core topics such as brand management, campaign planning, public relations, social media marketing and digital advertising, you’ll be equipped with the creative thinking, communication, and strategy skills required for an interesting career.

Entry Requirements

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Education

High School Diploma (or equivalent)

16.5

English Level

Michigan Proficiency (ECPE)

Cambridge Proficiency (CPE)

Cambridge Advanced (CAE)

International Baccalaureate

5.0

A levels

IGCSE

Pearson Test of Academic Engl.

IELTS

TOEFL (internet based)

PTE

Required Documents

Certified Copy of the English Certification

ID Certified Copy

Passport Certified Copy

Personal Statement - Motivation Letter

Academic Reference Letter

Certified Copy of the High School Diploma (or equivalent)

Student Visa

Notes:

Other accepted qualifications:

BTEC: DMM-DDM

Alternative English language requirements:

We accept the Apolyterion in English with a final average of 18/20.
Language Cert International ESOL B2 SELT (SELT version only): B2 High Pass overall and min 33/50 in each skill
Trinity College (ISE only): ISE II as evidence of all skills in English (B2)
TEEP Uni of Reading: 6.0 (with 5.5 in each component)
European Baccalaureate Language 1: Grade 6.0
European Baccalaureate Language 2: Grade 6.0
European Baccalaureate Language 3: Grade 7.5
ESB ESOL International: Level 1‐Step 2
Ascentis/Aim Level 2 Certificate in ESOL International: Pass

More information:

Applications from mature candidates without formal qualifications are welcomed, provided they can demonstrate appropriate levels of relevant ability and experience.
If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three.
If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.

Curriculum

Year 1

Brands, Media and Society (30 credits) - Compulsory

Creative Advertising (30 credits) - Compulsory

Public Relations Practice (30 credits) - Compulsory

Content Design (30 credits) - Compulsory

Year 2

Understanding Consumer Culture (30 credits) - Compulsory

Brand Management (30 credits) - Compulsory

Campaign Planning (30 credits) - Compulsory

Creative Industries Work Placement (30 credits) - Optional

Promotional Cultures (30 credits) - Optional

Promotional Video Production (30 credits) - Optional

Year 3

Independent Project (30 credits) - Compulsory

Digital Advertising (30 credits) - Compulsory

Social Media and Public Relations (30 credits) - Compulsory

Campaigns and Social Impact (30 credits) - Optional

Entrepreneurship (30 credits) - Optional

Place Branding and International Diplomacy (30 credits) - Optional

Careers

You will have developed knowledge and skills that are valuable across the creative industries, most specifically in advertising, public relations, brand strategy/consultancy and Marketing, but also in related roles in a range of sectors. You may go on to become self-employed and run your own business, agency or start-up, or go on to postgraduate study in a cognate area of media communications, media management and marketing.

Recent students successfully gained employment in the following roles after graduating: