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Bachelors
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Business Management & Marketing
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Bachelor in Marketing (BSc) - New York College Thessaloniki
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BACHELORS

Bachelor in Marketing (BSc) - New York College Thessaloniki

New York College Thessaloniki
ThessalonikiGreece
On campus
Full-time
Duration
4 Years
Language
English

Program Description

With a bachelor in Marketing (BSc) from the American State University of New York/Empire State University, with a major in Marketing, and with studies entirely at New York College in Greece, you will be able to:

Have an in-depth knowledge of Marketing Management, Consumer Behavior, Sales Management, Marketing Research, Marketing Services Management, and International Marketing, and understand key areas of business, in terms of applications of Management Science, Finance, Accounting, Computer and Information Systems, Organizational Behavior, Business Law and Business Ethics.

Also, you will learn to utilize general background knowledge in the sciences and humanities, provided through the University's General Education program, and you will have the opportunity to further develop the necessary skills required for a professional career in Marketing, especially in International Marketing, or to continue their studies at the postgraduate level.

Entry Requirements

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Curriculum

General Education

Intro to College Reading and Writing

Effective Reading & Writing

Math

US History

Natural Science course

Diversity course

GenEd elective course

Choose three of the following:
Western Civilization course
Other World Civilizations
Humanities course
Arts course

New York College Concentration

Managerial Accounting

Financial Accounting

Statistics for Business

Principles of Management

Principles of Marketing

Intro Microeconomics

Intro Macroeconomics

Business Law

Management Information Systems

Corporate Finance

Organizational Behavior

Money & Banking

Economics of the European Union

Empire State College Concentration

Ethics for a Global Economy

Marketing Strategy

Consumer Behavior

International Marketing

Marketing Management

Marketing Research

Marketing Communication

Elective Courses

Advanced PR

Digital and Social Media Marketing

Direct Marketing

Marketing for Nonprofit Organizations

Internet Marketing

Advertising

Sales Management

Brand Management E-commerce

New Product Development

Jobs - Careers

  • Planning
  • Advertising
  • Promotion
  • Public/Media Relations
  • Product Development
  • Distribution
  • Sponsorship
  • Research
More
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