Business Studies (Marketing) (BA) - NYC (Thessaloniki)

The bachelor in Business Studies (Marketing) (BA) is part of a last-generation program that was updated through the University's recent quinquennial review, with the aim of structuring Business Studies around contemporary business processes, rather than traditional thematic areas largely devised in the academic world alone.

Alongside dealing with business processes, which encapsulate the full range of managerial activities, the successful candidate will gain a holistic perspective and in-depth understanding of concepts such as marketing management, product promotion techniques, interactive and direct marketing methods, and all the knowledge and skills necessary for an individual wishing to follow a successful career as a Marketing executive.