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Bachelors
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Business Management & Marketing
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Bachelor in Marketing and Digital Communications (BBA) - EUC
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BACHELORS

Bachelor in Marketing and Digital Communications (BBA) - EUC

European University Cyprus
NicosiaCyprus
On campus
Full-time
€8,940.00€8,046.00/year
 700 Points
Duration
4 Years
Language
English
Apply date
Sep 2024

Program Description

The bachelor in Marketing and Digital Communications (BBA) at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy.

Our bachelor in Marketing and Digital Communications (BBA) aims to nurture creative, ethical, and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media, and social media strategies to succeed in the fast-paced and dynamic marketing industry.

Entry Requirements

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Curriculum

General Education Requirements

English and Communication:
Public Speaking and Human Communication
Writing for Business Studies
Business Communication in English

Humanities & Social Sciences:
Psychology, Sociology Languages

Business Core Requirements

Introduction to Business

Numerical Methods and Applications in Business

Innovation and Entrepreneurship

Computer Applications for Business

Strategic Management

Undergraduate Thesis

Introduction to Marketing

Principles of Management

Organizational Behavior

Introduction to Financial Accounting

Introduction to Managerial Accounting

Principles of Microeconomics

Principles of Macroeconomics

Essentials of Financial Analysis

Corporate and Business Law I

Business Statistics

Major Requirements

Social Media & Marketing Communications

Advertising and Sales Promotion

Marketing Research

Emerging Issues in International Marketing

Consumer Behaviour

Professional Selling

Direct Marketing

Digital Marketing

Public Relations Management and Practice

Integrated Marketing Communications Strategy

Digital Communications Strategy

Customer Engagement

Simulation in Digital Marketing

Major Electives

Choose two of the following:
The Art of Persuasion
Brand Management
Internship in Marketing Communications
Contemporary Advertising Practice
Marketing of Services

Jobs - Careers

  • Advertising
  • Digital Marketing
  • Media Planning
  • Social Media Communication
  • Public Relations
More

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