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Bachelors
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Business Management & Marketing
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Marketing Communications - Social Media (Online) (BBA) - EUC
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BACHELORS

Marketing Communications - Social Media (Online) (BBA) - EUC

European University Cyprus
NicosiaCyprus
Online
Full-time
Duration
4 Years
Language
English

Program Description

The bachelor in Marketing Communications - Social Media (Online) (BBA) at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy.

The bachelor in Marketing Communications - Social Media (Online) (BBA) aims to nurture creative, ethical, and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media, and social media strategies to succeed in the fast-paced and dynamic marketing industry.

Entry Requirements

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Curriculum

General Education Requirements

English and Communication:
Public Speaking
Introduction in Expository Writing
Business English

Humanities and Social Sciences:
Philosophy, Psychology, Sociology, History, or Political Science

Mathematics:
Statistics I

Computer Science:
Computer Fundamentals and Applications

Business Core Requirements

Introduction to Financial Accounting

Introduction to Managerial Accounting

Introduction to Business

Finite Mathematics for Business

Business Calculus and Applications

International Business

Innovation and Entrepreneurship

Business Policy and Strategic Management

Principles of Microeconomics

Principles of Macroeconomics

Essentials of Financial Analysis

Business Law I

Introduction to Marketing

Principles of Management

Organizational Behavior

Major Requirements

Business Research

Senior Project

Advertising and Sales Promotion

Fundamentals of Social Media

Integrated Marketing Communications

Consumer Behaviour

Selling and Sales Management

Direct Marketing

The Art of Persuasion

Integrated Marketing Communications Campaigns

Digital Communications Strategy

Public Relations Management and Practice

Major Electives

Choose five of the following:
Consumer Behavior and Social Media
Professional Selling
Brand Management
Advertising and Symbolism
Issues and Crisis Management and CSR
Public Relations Audit-Project
Event Management

Jobs - Careers

  • Advertising
  • Digital Marketing
  • Media Planning
  • Social Media Communication
  • Public Relations
More

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