Would you like to learn more about the mechanisms of managing financial institutions? Are you looking for knowledge that will allow you to run your own business? Choose the Management faculty at the University of Business in Wrocław. These are business profile studies, where 70% of classes are practical workshops, thanks to which you gain not only theoretical knowledge, but also skills valued by future employers. As a result of these classes you will become an attractive candidate in the recruitment process.

The study program is geared towards developing practical skills and competences that are valued on the labor market. Cooperation of educators and academics within the world of business allowed to adjust the requirements both to academic principles and to the expectations of employers who want to employ a person who has already had his or her first professional experience. The possibility of finding a first job is offered by the studies in the field of Management -the University of Business in Wrocław cooperates with leading companies and offers numerous internships, also in multinational corporations.

Entry Requirements

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Specialties

Enterprise Management

Enterprise management is a specialty for all those who plan their careers both as managers of an organization and as owners of their own companies. Within the specialization students will gain comprehensive theoretical knowledge in the field of organization management and economic, legal or organizational aspects of the functioning of modern organizations.

As a student of this specialization you will also acquire skills necessary to manage and motivate employees, work in a team, plan and implement marketing strategies and effective communication.

Subjects of specialization:
Logistics Management
Innovation Management
Planning and Running a Business
Methods of Valuation of Enterprises
Evaluation of Investment Projects
The Company's Development Strategy

Marketing and Sales

Within this specialization you will gain knowledge and skills of analysis of the contemporary market and planning of a marketing strategy "tailored" to the expectations of customers. You will learn about innovative promotion techniques and the secrets of effective sales, including Internet marketing tools.

You will learn how to manage a product, its price and brand, taking into account creating value for the customer and building relationships. You will acquire the competences necessary to manage the sales process and the sales team.

Subjects of specialization:
Marketing in Trade and Services
Communication and PR
Promotion Tools
Sales and Customer Relationship Management
Marketing Strategies
Sales Techniques

Human Resources Management

Effective human resources management is one of the key competences of enterprises today. In this specialization you will gain knowledge and develop skills related to recruitment, development and evaluation of employees. You will get to know the needs of the labor market. You will be able to design and implement the strategy and policy of the organization.

In addition, you will be able to prepare and develop a recruitment system and manage it. You will learn how to develop and implement motivation systems and master coaching issues.

Subjects of specialization:
Management of Competences in the Organization
Managerial Coaching
Recruitment and Selection of Employees
Evaluation and Development of Employees
Problems with Managing a Team of Workers
Effective Incentive Programs

Psychology in Business

The manager manages the different resources in the organization, but it is widely recognized that people are the most important. In this specialization you will gain knowledge and develop skills of effective management of people and their development, understanding their needs and behavior in the business environment.

In addition, you will learn the principles of human resources management, receive guidance on the causes of conflicts and the ways to resolve them. You will learn in a practical way how to build scenarios for training, mediation and negotiation. You will learn how to create a team, develop creativity and research professional competences.

Subjects of specialization:
Psychology of direction and leadership
Problems with managing a team of workers
Economic psychology
Development of employees' knowledge and competences
Managerial coaching
Conflict resolution within the organization

Personal Brand Management

Building a personal brand and effective management of your image is a challenge in the information hype of a global society. Nevertheless, it contains a value that is desirable for anyone who wants to build their reputation independently and consciously and thus increase their value on the labor market.

Within the specialization you will gain knowledge and skills related to creative image creation and the use of authentic personality attributes. You will learn how to communicate your brand in an attractive way with the use of effective online marketing tools.

Subjects of specialization:
Identification and creation of competences
Leader's workshop and speaker's workshop
Personal brand strategy - objectives, USP, plan
I'm on the market - personal brand communication
Marketing tools in the brand strategy
Public relations - managing one's own image

Entrepreneurship

Studies in the specialization Entrepreneurship help to acquire competences that are focused on efficient and effective management of the enterprise, implementation of interesting projects, as well as the opportunity to demonstrate creativity and ingenuity.

Above all, the program of studies in this specialization allows us to shape a creative attitude from the idea of a business to its launch, financing and development. It is also worth gaining knowledge on how to shape one's own behavior in order to trigger entrepreneurship and skillfully search for and use opportunities in the environment.

Subjects of specialization:
Sales and customer relationship management
Innovation management
Operational management in the company
Team leadership
Accounting of small and medium-sized enterprises
Company's development strategy

E-business

Within the e-business specialization, the area of knowledge and skills in the field of economic and tourist undertakings implemented through various types of ICT and electronic media, computer networks and the Internet is transferred.

Transfer of knowledge on good practices in software development, starting from the idea for an application, through the collection of requirements, design, implementation and maintenance.

Subjects of specialization:
Designing and creating websites
E-commerce infrastructure
IT consulting
Communication in e business
Trends in the design of e-business systems
Application testing techniques and tools

Curriculum

Semester 1

Basics of management

Mathematics in management

Law

Sociology

Interpersonal communication

Ethics in business

Polish/German/Spanish/English

Semester 2

Sports education

Databases in management

Business presentations

Creative problem solving

Fundamentals of marketing

Fundamentals of finance

Microeconomics

Economic Law

Accounting fundamentals

Polish/German/Spanish/English

Semester 3

Graphic design

Entrepreneurship

Organizational behavior

Statistics in management

Human Resources Management

Practical training 1

Business English

Visits to companies, participation in business events, guest lectures

Semester 4

Sports education

Corporate finance

Marketing research

Project management

Quality management

Business plan

Visits to companies, participation in business events, guest lectures

Subject of specialization 1

Subject of specialization 2

Semester 5

Photography and videography in business

Image building in the network

Protection of intellectual property

Professionals' advice / Management techniques

Visits to companies, participation in business events, guest lectures

Optional subject 1

Subject of specialization 3

Subject of specialization 4

Semester 6

Psychology in management

Managerial training

Diplomacy

Good practices in business / Economic insurance in practice

Optional subject 2

Subject of specialization 5

Subject of specialization 6

Careers

Marketing
Economy
Bookkeeping
Accounting
Entrepreneurship

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Program Description

Entry Requirements

Are you eligible to apply?

Specialties

Enterprise Management

Marketing and Sales

Human Resources Management

Psychology in Business

Personal Brand Management

Entrepreneurship

E-business

Curriculum

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Careers

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