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International Management (Digital Marketing)
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BACHELORS

Geneva Business School
Geneva, Switzerland
On campus
Full-time
€24,474.63/year
 3671 Points
Duration
3 Years
Language
English

Program Description

The Bachelor of International Business with a Specialization in Digital Marketing will provide you with a profound understanding of new and diverse strategies, progressive marketing tools, and effective communication. Graduates will be able to immediately immerse themselves in this ever-expanding sector and market businesses effectively through digital media networks. Internships: We offer support and guidance for internships and business ventures as part of our mission to prepare students for the world of work.

Entry Requirements

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Learning Outcomes

  • Understand new technologies and use them to their full potential.
  • Gain expertise in the development of marketing strategies.
  • Effectively leverage social media networks to push business growth.
More

Curriculum

Semester 1

Principles of Finance

Management Fundamentals

Business Applications (Google Tools)

Business Writing

Teamwork & Multi-Cultural Collaboration

Marketing Fundamentals

Using Social Media

Consumers, households & Firms

Languages (French, Spanish & Chinese)

Semester 2

Financial Accounting (ACCA)

How Economies Work

Business Applications (Spreadsheets)

Leadership & Influence 1

Presentation Skills & Public Speaking

Business Policy and Strategy

International Business Law 1

Negotiation Skills

Languages (French, Spanish and Chinese)

Semester 3

Consumer Behaviour

Supply Chain & Logistics Management

Building a Business 1

Business Applications (Data Analytics)

How to Sell

Business Ethics

Human Resource Management

International Business Law 2

Languages (French, Spanish and Chinese)

Company Profile 1

Semester 4

Risk Assessment

Strategic Marketing

Project Management

Coaching at Work

Event Management

Building a Business 2

Operations Management

Corporate Social Responsibility

Languages (French, Spanish and Chinese)

Company Profile 2

Semester 5

Building a Business 3

Corporate Governance

Report Writing

Public Relations Management

Specialization 2

Lean Management

Consultancy

Sustainable Business Strategies

Specialization 1

Specialization 3

Semester 6

Specialization 4

Specialization 6

Specialization 5

Thesis

Specialization Courses

UX Design

Marketing & E-commerce

Agile Marketing

Digital Revolution

B2B and B2C Digital Marketing

Current Trends in Digital Marketing

Web & Mobile Design and Usability

Understanding SEO

Digital Marketing Channels

Consumer Behaviour in the Online Environment

Social Media & Virtual Communities in Business

Careers

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director
More

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