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Business Management & Marketing
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International Management (Entrepreneurship)
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BACHELORS

Geneva Business School
Geneva, Switzerland
On campus
Full-time
€24,474.63/year
 3671 Points
Duration
3 Years
Language
English

Program Description

The Bachelor of International Management with a Specialization in Entrepreneurship is designed to prepare you for the constant challenges of the startup sector. You will learn all the methods and skills necessary to succeed in this highly competitive area, with the ultimate goal of becoming a global success story.

Internships: We offer support and guidance for internships and business ventures as part of our mission to prepare students for the world of work.

Entry Requirements

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Learning Outcomes

  • Gain knowledge of the global startup industry.
  • Acquire expertise in the legalities of business startups.
  • Obtain management, organizational, and strategic planning skills for launching new projects and businesses.
More

Curriculum

Semester 1

Principles of Finance

Management Fundamentals

Business Applications (Google Tools)

Business Writing

Teamwork & Multi-Cultural Collaboration

Marketing Fundamentals

Using Social Media

Consumers, households & Firms

Languages (French, Spanish & Chinese)

Semester 2

Financial Accounting (ACCA)

How Economies Work

Business Applications (Spreadsheets)

Leadership & Influence 1

Presentation Skills & Public Speaking

Business Policy and Strategy

International Business Law 1

Negotiation Skills

Languages (French, Spanish and Chinese)

Semester 3

Consumer Behaviour

Supply Chain & Logistics Management

Building a Business 1

Business Applications (Data Analytics)

How to Sell

Business Ethics

Human Resource Management

International Business Law 2

Languages (French, Spanish and Chinese)

Company Profile 1

Semester 4

Risk Assessment

Strategic Marketing

Project Management

Coaching at Work

Event Management

Building a Business 2

Operations Management

Corporate Social Responsibility

Languages (French, Spanish and Chinese)

Company Profile 2

Semester 5

Building a Business 3

Corporate Governance

Report Writing

Public Relations Management

Specialization 2

Lean Management

Consultancy

Sustainable Business Strategies

Specialization 1

Specialization 3

Semester 6

Specialization 4

Specialization 6

Specialization 5

Thesis

Specialization Courses

The Entrepreneurial Mindset

Social Entrepreneurship

Data Analysis for Startups

Managing & Financing Innovations

Design Thinking

Business Simulator

Entrepreneurship & Intrapreneurship

The Business Plan

New Business Models

Disruptive Leadership & Management

Analysis of Niche Market Opportunities

Careers

  • Entrepreneur
  • Company Manager
  • Professional Consultant
  • E-commerce Entrepreneur
More

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