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Business Management & Marketing
International Fashion Management and Marketing (with Placement Year)
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International Fashion Management and Marketing (with Placement Year)

Coventry University London
On campus
 1073 Points
4 Years
Apply date
Aug 2024

Program Description

There’s nowhere like London for learning fashion management and marketing, and no course more professionally focused than this one.

London is one of the world’s biggest fashion capitals. From Mary Quant’s iconic 1960s mini skirts to Vivienne Westwood’s dramatic punk frock, from Carnaby Street to Brick Lane, London has always been where avant-garde fashion bounces off the zeitgeist. So where better to study than here in the heart of London?

This is a very practical course, but don’t expect to learn pattern-making! Instead, you’ll gain hands-on exposure to business operations which will be invaluable in building a global career in fashion management and marketing. You’ll benefit from your tutors’ extensive industry experience and contacts, and you’ll be able to make the most of the countless opportunities for learning which lie beyond the university’s doors.

Entry Requirements

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Year 1

Professional and Academic Skills for the Fashion Industry

The History and the Future of Fashion

Introduction to Contemporary Fashion Marketing

Business and Management Essentials for Future Fashion Managers

International Fashion Industry and Cultural Studies

Future Global Fashion Business

Year 2

Digital Communication and Marketing in Fashion

Personal Branding and Promotion in International Fashion

Ethical Supply Chain Management

Introduction to Fashion Operations

Fashion Brands and the Psychology of Consumer Behaviour

The London Fashion Project

Placement Year

A professional experience sandwich year

Year 4

Innovation and Global Entrepreneurship

International Strategic Brand Marketing

Directed Fashion Research

Creative Industries Live Project

Final Major Project Options

Professional Practice Portfolio


This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. So when you graduate, you’ll be ideally placed to begin a career as a/an:

  • buyer
  • product developer
  • merchandising
  • the supply chain
  • sustainable fashion
  • brand management
  • consultancy

You could work agency- or client-side in:

  • PR
  • digital marketing
  • advertising
  • creative direction
  • account management
  • trend forecasting

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