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Business Management & Marketing
Global Business Management (with Placement Year)
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Global Business Management (with Placement Year)

Coventry University London
London, Great Britain
On campus
 1088 Points
4 Years

Program Description

In BA Global Business management course, you’ll benefit from a broad introduction to business, exploring the various functions found within almost all businesses – from operations to marketing, accounting, human resource management and entrepreneurship. You’ll develop your understanding of how and where businesses sell their products and services, who they sell to, how they make decisions, and what improves their chances of success.

Entry Requirements

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Year 1

Working in Global Diverse Teams

Data Skills for Business

Business Accounting

The economic environment of Business

Principles of Marketing

Introduction to Entrepreneurship

Year 2

Entrepreneurship in a Global Context

Leading and Managing People

Digital Marketing

Management Accounting

International Trade

Operations Management

Placement Year

UK Work Placement

Year 4

International Business Strategy

Project Management (Blended learning)

Business Research Skills

Managing a Global Workforce

Optional Modules

Final Project Options


  • Business and public service
  • Managers, directors and senior officials
  • Administrative
  • Customer service
  • Business, research
  • Artistic, literary and media

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