Brive logo
Explore
image/svg+xml
Discover programs that best match your skills and preferences
Find out which study programs best match your qualifications and criteria
Schedule a call and let us help you find the right program
Apply online to universities all over the world through Brive
We support you, every step of the way, to get you into one of your top choices
Collect points and receive cashback when applying through Brive
Search
Bachelors
image/svg+xml
Business Management & Marketing
image/svg+xml
International Fashion Management and Marketing
Apply through Brive
We are official partners! Complete your application for free and earn benefits!
Free review on your application
1:1 counselling by certified consultants
Higher acceptance rate on your top choices
BACHELORS

International Fashion Management and Marketing

Coventry University London
LondonUK
On campus
Full-time
€11,125.34/year
 1073 Points
Duration
3 Years
Language
English
Apply date
Aug 2024

Program Description

There’s nowhere like London for learning fashion management and marketing, and no course more professionally focused than this one.

London is one of the world’s biggest fashion capitals. From Mary Quant’s iconic 1960s mini skirts to Vivienne Westwood’s dramatic punk frock, from Carnaby Street to Brick Lane, London has always been where avant-garde fashion bounces off the zeitgeist. So where better to study than here in the heart of London?

This is a very practical course, but don’t expect to learn pattern-making! Instead, you’ll gain hands-on exposure to business operations which will be invaluable in building a global career in fashion management and marketing. You’ll benefit from your tutors’ extensive industry experience and contacts, and you’ll be able to make the most of the countless opportunities for learning which lie beyond the university’s doors.

Entry Requirements

Are you eligible to apply?

Sign up, check the entry requirements, and find out your compatibility with the program.

Curriculum

Year 1

Professional and Academic Skills for the Fashion Industry

The History and the Future of Fashion

Introduction to Contemporary Fashion Marketing

Business and Management Essentials for Future Fashion Managers

International Fashion Industry and Cultural Studies

Future Global Fashion Business

Year 2

Digital Communication and Marketing in Fashion

Personal Branding and Promotion in International Fashion

Ethical Supply Chain Management

Introduction to Fashion Operations

Fashion Brands and the Psychology of Consumer Behaviour

The London Fashion Project

Year 3

Innovation and Global Entrepreneurship

International Strategic Brand Marketing

Directed Fashion Research

Creative Industries Live Project

Final Major Project Options

Professional Practice Portfolio

Careers

This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. So when you graduate, you’ll be ideally placed to begin a career as a/an:

  • buyer
  • product developer
  • merchandising
  • the supply chain
  • sustainable fashion
  • brand management
  • consultancy

You could work agency- or client-side in:

  • PR
  • digital marketing
  • advertising
  • creative direction
  • account management
  • trend forecasting
More

Need help applying to this program?

Schedule a free 20-minute counseling session today!

Similar programs