International Business ('s-Hertogenbosch)

International Business prepares you for a career in a global environment. You will become an expert at doing business in cross-cultural settings.

A Dutch company produces cereals for people with food allergies and exports its products to different countries in Europe. Unfortunately its market share in Eastern Europe is not growing as planned. As international market intelligence officer you analyse the current market, the cereal industry and the economic environment to identify factors that potentially limit your company's growth.

International Business helps you become a successful professional. You will become a global citizen with a solid knowledge base, proficiency in modern languages and a highly developed intercultural sensitivity and global mindset. Your cultural and sustainability awareness helps you to make an impact with respect. You will graduate with a Bachelor of Business Administration degree. This programme is NVAO-accredited.