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Business Management & Marketing
International Business
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International Business

Avans University of Applied Sciences
On campus
 1050 Points
4 Years

Program Description

International Business, previously International Business and Management Studies, prepares you for a role in international management. You will be trained in marketing, management and finance.

A large multinational wants to tap into a new market in Brazil. You give the management advice on marketing. Or a mobile phone manufacturer wants to relocate some of its production to Eastern Europe. You research the options and write a business plan.

As an international business manager you can advise on all sorts of business matters. Like communication, marketing, trade, sales or finance. You approach international business issues from various perspectives and resolve them.

Minor International Entrepreneurship
Minor International Business Operations
Minor International Public Affairs & Stakeholder Management

Entry Requirements

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Year 1

Organisation & People I

Culture and Ethics in Asian Business Relations

Financial and Management Accounting I

International Marketing & Sales I

Project 1: SWOT Analysis

Foreign language

International Business Awareness I

Service Industry I

Business Research I

Operations/Supply Chain Management I

Service Industry II

Operations/Supply Chain Management II

Financial and Management Accounting II

Intercultural Proficiency I

Project 2: Business Plan

Business Research II

International Marketing and Sales II


Project 3: Business Research

Intercultural Proficiency II

Year 2

Project 1: Business Strategies


Investment Decisions

Foreign Language

Business Communication


Qualitative Methods

Corporate Culture & Management

Financial and Management Decisions

Project 2: Business Vision

Work Placement

Year 3

International Marketing & Sales

International Business Awareness

Supply Chain Management

Currency Risk

Project 1: Business Expansion

Business Communication (English)

Financial Management

Minor OR Semester Exchange

Year 4

Social Entrepreneurship

Marketing & Sales (International Business Case)

Organisation & People (International Business Case)

Strategic Finance (International Business Case)

Supply Chain Management (International Business Case)

Sustainable Business

Project 1: Strategic Business Decisions

Graduation Project


  • Business development officer
  • Account manager
  • Marketing manager
  • Export manager
  • Fund manager
  • Communications officer
  • Trade marketing representative
  • Human resource manager

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