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Bachelors
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Business Management & Marketing
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Bachelor in Digital Marketing (BA) - SRH Berlin University
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BACHELORS

Bachelor in Digital Marketing (BA) - SRH Berlin University

SRH Berlin University of Applied Sciences
BerlinGermany
On campus
Full-time
€690.00/month
Duration
3 Years, 6 Months
Language
English
Apply date
Aug 2024
Start date
Oct 2024

Program Description

This bachelor in Digital Marketing (BA) includes integrated projects to strengthen your marketing know-how and build your soft skills.

Your skills from this bachelor in Digital Marketing (BA) will allow you to navigate a business of any size through the stormiest of waters.

Your curriculum includes specialized marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.

Entry Requirements

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Curriculum

Year 1

Semester 1

Digital Marketing

Principles of International Management

Accounting

Get ready for tomorrow, today: Creativity and innovations

Applied Business Mathematics

Languages I (German or Spanish)

Semester 2

Digital Consumer Insights: Getting to know the customer

Principles of Economics

Digital Business I: Applied Business Information Systems

Digital Business II: Digital Website Project

Statistics I

Languages II (German or Spanish)

Year 2

Semester 3

Management Accounting

International Business Law

Finance and Investment Management

Start-up and Entrepreneurial Mindset

Statistics II

Languages III (German or Spanish)

Semester 4

Brand Management

Leadership

Online Marketing OR Econometrics

Lab Project

Advanced Brand Management - Developing a Brand

Communication

Year 3

Semester 5

Artificial intelligence - the future of marketing

Digital Business Simulation

Research Transfer

Study Project

Business Research Methods

Career Coaching

Semester 6

International Experience Semester: Internship or Study Abroad

Year 4

Semester 7

Internship

Academic Writing

Bachelor's Thesis

Jobs - Careers

  • Digital Marketing Manager
  • Product Manager
  • Brand Management Expert
  • Content Strategist
  • Market and Consumer Researcher
  • Marketing and Business Consultant
  • Positions in Advertising and Communication
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