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Bachelors
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Business Management & Marketing
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Bachelor in Creative Industries Management (BA) - SRH Berlin
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BACHELORS

Bachelor in Creative Industries Management (BA) - SRH Berlin

SRH Berlin University of Applied Sciences
BerlinGermany
On campus
Full-time
€690.00/month
Duration
3 Years, 6 Months
Language
English
Apply date
Aug 2024
Start date
Oct 2024

Program Description

The bachelor in Creative Industries Management (BA) prepares you to start your own business or to work for companies that look for innovative approaches to management.

The bachelor in Creative Industries Management (BA) adapts all-time management classics to the complex and dynamic world of the cultural and creative industries and the broader creative economy. Communication, culture, and arts as well as entrepreneurship have been added to the course to develop your critical understanding and diverse skill set.

Entry Requirements

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Curriculum

Year 1

Semester 1

Creative Industries & Businesses

Business Strategy

Creative Entrepreneurship Introduction Lab

Practical Project I: Music/Visual Arts/Creative Writing/General

Media Studies

Research Skills

Semester 2

Marketing and Society

International Marketing Management

Intercultural Communication & Personal Skills

Practical Project II: Music/Art Market (elective)

Practical Project III: Music/Visual Arts/Creative Writing/General

Languages

Year 2

Semester 3

Digital & Marketing Communications Management

Digital Media Technology

Digital Production

Practical Project IV: Music/Visual Arts/Creative Writing/General

Media Law

Languages

Semester 4

Accounting

Finance

Practical Project V: Music/Visual Arts/Creative Writing/General

Lab Project

Project Management

Research Methods I | qualitative & artistic

Year 3

Semester 5

Internship/Study Abroad

Semester 6

Creative Career Development

Organisation & Leadership

Public Relations & Artist Management

Practical Project VI: Music Industry/Film (elective)

Practical Project VII: Music/Visual Arts/Creative Writing/General

Research Methods II | qualitative & quantitative

Year 4

Semester 7

Innovation Management

Creative Entrepreneurship Innovation Lab

Cultural Theory & Popular Culture

Art, Creativity and Research

Bachelor's Thesis

Jobs - Careers

  • Management and marketing in businesses and organizations in the creative industries (advertising, architecture, arts and crafts, design, fashion, film, photography, music, performing arts, publishing, software, games, tourism and leisure, television and radio)
  • Professional service firms, delivering services to the creative industries (e.g. Communication, event, and marketing agencies)
  • Business associations and policy makers in the field
  • Businesses in other industries that are seeking creative talent in areas such as innovation and change management
  • Communication, event and marketing agencies
  • Communication, media relations, and marketing departments of companies
  • Working as a freelancer and entrepreneur with your own business
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