Business Administration in Marketing and Sales, BSc - HAEC

As a student in the program, you will learn traditional marketing concepts, sales techniques, and research practices. You’ll also learn how to develop actionable reports such as those found in market research and a marketing plan.

Key knowledge areas and skills include:

• Sales management
• Marketing management
• Customer behavior
• B-2-B marketing
• Advertising and public relations
• Innovation and new product development

Business Core Required 9 courses | 27 credits

• Introduction to Accounting and Costing
• Advanced Microeconomic Theory
• Advanced Macroeconomic Theory
• Principles of Management
• Principles of Marketing
• Principles of Business Finance
• Business Analytics for Decision Making
• Human Resource Management
• Business Capstone

Business Core Electives (select 4) 4 courses | 12 credits

• Business Law
• Organizational Behavior
• Management Information Systems
• Operations Management & Performance
• Project Management for Business
• Supply Chain Management
• ESG in Business
• Internship

Marketing & Sales Major Required 5 courses | 15 credits

• Sales Management
• Marketing Management
• Market Psychology & Consumer Behavior
• Market Research for Consumer Insights
• Strategic Marketing Applications

Marketing & Sales Electives (select 3) 3 courses | 9 credits

• Marketing & Sales Electives
• Services Marketing
• B-2-B Marketing
• Advertising and Public Relations
• Innovation and New Product Development
• Foundations of European Business

Hellenic American University is a private, non-profit American university accredited by the New England Commission of Higher Education (NECHE). Hellenic American University programs are offered in Athens through Hellenic American College, which is licensed by the Ministry of Education, Religious Affairs, and Sports. Graduates receive their degree directly from Hellenic American University.

• Need-based Scholarships: Awarded to students with demonstrated financial need and reviewed annually based on academic performance.
• Merit-based Scholarships: Awarded based on exceptional academic achievement, leadership skills, or community service.
• Corporate Scholarships: Partial or full tuition coverage for selected employees of partner organizations.
• Early Bird Scholarships: Available to qualified applicants who complete their enrollment early.
• Special Scholarship Programs: Announced on a case-by-case basis and may target specific academic programs, applicant groups, or partnering institutions.
• Tuition Guarantee Program: Tuition rates established upon initial enrollment remain fixed until graduation, subject to program terms.

Scholarships cover tuition for courses that count toward degree completion. They do not cover other fees or financial obligations incurred from courses dropped after the add/drop period.

Financial aid applications for new students are submitted alongside the admission application. Evaluation takes place following the applicant's academic acceptance.

• Higher education from an accredited American university.
• Accreditation from the New England Commission of Higher Education (NECHE).
• Modern degree programs that combine theoretical knowledge with real-world practical application.
• Personalized support: Small class sizes, dedicated faculty, and a mentoring system that help every student reach their full potential.
• Study in the heart of Athens, within an international and multicultural environment.
• Fixed tuition until graduation through the Tuition Guarantee Program.
• Scholarships and financial aid based on academic and financial criteria.
• Online learning options and evening classes, ideal for working students.
• Strong career prospects: Based on the latest survey, 86% of graduates are employed, leveraging the knowledge and skills gained during their studies.