Earning the Bachelor in Digital Marketing (BA) prepares students for this very exciting, fast-paced creative arena focused on digital marketing strategies.
While studying for the Bachelor in Digital Marketing (BA) at GBSB Global Business School (Online), students will gain a foundation in the theory, design, and application of advertising and promotion techniques for successful business operations.
The specially designed curriculum provides students with an in-depth knowledge of consumer decision making and various concepts and theories used to evaluate and predict consumer behavior and related outcomes.