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Business Management & Marketing
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Bachelor in Digital Marketing (BA) - GBSB Global (Online)
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BACHELORS

Bachelor in Digital Marketing (BA) - GBSB Global (Online)

GBSB Global Business School (Online)
BarcelonaSpain
Online
Full-time
€8,900.00/year
 1335 Points
Duration
3 Years
Language
English
Apply date
Aug 2025
Start date
Oct 2025

100% Online Program - Early Bird Discount

Apply early to this 100% online program and receive a discount of up to 15% for the first year.

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Program Description

Earning the Bachelor in Digital Marketing (BA) prepares students for this very exciting, fast-paced creative arena focused on digital marketing strategies.

While studying for the Bachelor in Digital Marketing (BA) at GBSB Global Business School (Online), students will gain a foundation in the theory, design, and application of advertising and promotion techniques for successful business operations.

The specially designed curriculum provides students with an in-depth knowledge of consumer decision making and various concepts and theories used to evaluate and predict consumer behavior and related outcomes.

Entry Requirements

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Program Highlights

  • Accredited & Certified Degree: Our degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA and ASIC.
  • Industry Experienced Faculty and Speakers: Every faculty member at GBSB Global has professional and practical experience in the area they teach.
  • Hands-on Lectures & Group Projects: The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.
  • Workshops: New undergraduate workshops are constantly being added to the curriculum to inspire students, increase their creativity and help them bring their ideas to life.
  • Future-Ready Business Education: This Bachelor’s program equips students with the skills and knowledge needed to thrive in the business landscape of the near future.
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Curriculum

Year 1

Global Business Environment

Business Communication

Introduction to Digital Entrepreneurship and Innovation

Fundamentals of Marketing in the Digital Era

Principles of Accounting

Business Law in a Digital Context

Business Math and Statistics

Year 2

Strategic Management of Enterprise and Digital Innovation

Managerial Accounting

Leadership and Organizational Behaviour

Starting a New Digital Business

Business Economics

Business Research Methods

Year 3

Professional and Career Development

Innovative and Creative Thinking

Corporate Finance

Disruptive Technologies for Innovation and Change

Three units corresponding to a chosen specialization area

Undergraduate Dissertation

Electives

Digital Branding

Management of Retail and Electronic Distribution Channels

Pricing Strategies and Digital Products

E-Commerce Development

Sales Management

Consumer Behavior and Emerging Technologies

Dissertation in the area of Digital Marketing
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