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Business Management & Marketing
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Bachelor in Management (BBA) - GBSB Global Business (Online)
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BACHELORS

Bachelor in Management (BBA) - GBSB Global Business (Online)

GBSB Global Business School (Online)
BarcelonaSpain
Online
Full-time
€5,750.00/year
 1207 Points
Duration
3 Years
Language
English

Program Description

Earn your bachelor in Management (BBA) from the worldwide accredited institution, GBSB Global Business School.

This specialized bachelor in Management (BBA) offers students from across the globe the opportunity to transform the way business is conducted today. Arming students with the skills to work and lead teams in an ever-changing digital age, the tech-focused management degree focuses on agility and innovation as major factors to one’s success.

Considering the current state of uncertainty in the world where countries are adapting markets to circumvent economic hardship and businesses are having to pivot, looking at new digital models, in order to meet the demands of their customers and stay afloat, there is no better time to study for your bachelor in Management (BBA).

Entry Requirements

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Curriculum

Year 1

Global Business Environment

Business Communication

Introduction to Digital Entrepreneurship and Innovation

Fundamentals of Marketing in the Digital Era

Principles of Accounting

Business Law in a Digital Context

Business Math and Statistics

Year 2

Strategic Management of Enterprise and Digital Innovation

Managerial Accounting

Leadership and Organizational Behaviour

Starting a New Digital Business

Business Economics

Business Research Methods

Choose three of the following:
Valuating and Fundraising a Digital Start-up
E-Commerce Development
Knowledge Management and Learning Organizations
Talent Management in the Digital Era
Design Thinking and Agile Methodology for Innovation
Social Entrepreneurship
Dissertation in the area of Digital Entrepreneurship
Sustainable Fashion and Luxury
Digital Branding
Recreation, Leisure and Wellness Business
Fashion & Luxury Marketing
Event Management & Sponsoring
Management of Retail and Electronic Distribution Channels
Dissertation in the area of Fashion and/or Luxury Business
Digital Branding
Digital Communication Strategies and Digital Media
Principles of Public Relations
Visual Communications for Digital and Offline Channels
Reputation and Relationship Management in the Digital Era
Investor Relations
Dissertation in the area of Digital Communication & PR
Portfolio Management and Wealth Planning
Investments
Advanced Issues in Accounting
Foundations of FinTech
FinTech in Banking: Challenges and Opportunities
Investor Relations
Dissertation in the area of Finance and/or FinTech
Sports and eSports Management
Business Models and Entrepreneurship in eSports
Talent Management in the Digital Era
Recreation, Leisure and Wellness Business
Event Management & Sponsoring
Sports and eSports Marketing
Dissertation in the area of Sports and/or eSports Management
Digital Branding
Management of Retail and Electronic Distribution Channels
Pricing Strategies and Digital Products
E-Commerce Development
Sales Management
Consumer Behavior and Emerging Technologies
Dissertation in the area of Digital Marketing

Year 3

Professional and Career Development

Innovative and Creative Thinking

Corporate Finance

Disruptive Technologies for Innovation and Change

Three units corresponding to a chosen specialization area

Undergraduate Dissertation

Jobs - Careers

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