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Business Management & Marketing
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Digital Marketing and Business Analytics (BA) - RGU
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Digital Marketing and Business Analytics (BA) - RGU

Robert Gordon University
AberdeenScotland
On campus
Full-time
€7,134.79/year
 1048 Points
Duration
4 Years
Language
English

Affordable Tuition Fees

Robert Gordon University offers affordable tuition fees. Apply now through Brive.

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Program Description

Robert Gordon University offers the only bachelor in Digital Marketing and Business Analytics (BA) in Scotland and equips you with the ability to design, manage, and deliver analytics projects within a digital marketing context. You will gain the knowledge, creative and technical skills required to succeed in the increasingly digital and analytics-driven marketing environment.

RGU is 1st in Scotland for student satisfaction in Business and Management Studies (CUG 2025).

If you are a Scottish student, you are eligible for a lower tuition fee of £1,820 per year.

Entry Requirements

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Curriculum

Year 1

Semester 1

Introduction To Data Analytics And Visualisation

Marketing

Digital Media Platforms And Practices

Semester 2

Content Marketing

Consumer Behaviour

Web Design

Year 2

Semester 3

Visual Culture and Design

Digital Branding

Integrated Marketing Communications

Data Analytics For Business Decisions

Semester 4

Managing In The Creative Industries

Digital Filmmaking

Public Relations

Introduction To Programming (Python)

Year 3

Semester 5

Digital Campaign Planning

Digital Marketing Agency

Digital Media And User Experience

Study Abroad

Professional Practice

Big Data Analytics

Semester 6

Professional Practice

Elective Courses:
Digital Marketing Project
Business Start Up In The Creative Industries
Professional Practice (6 weeks)
Business Analytics Project
Research in the Creative Industries

Year 4

Semester 7

Digital Marketing Leadership

Search Marketing

Database Management

Research Methods

Choose one of the following:
Digital Media And User Experience
Digital Marketing Leadership
Consumer Psychology

Semester 8

Social Media Marketing

Research Project

Data Governance And Ethics

Optimisation For Decision Support

Jobs - Careers

  • Business Analyst
  • Data Manager
  • Data Scientist
  • Analytics Associate
  • Insight Analyst
  • Digital Marketing/Data Executive
  • Digital Marketing Manager
  • Digital Marketing Analyst
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