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Business Management & Marketing
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Bachelor in Fashion Management (BA) - Robert Gordon (RGU)
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BACHELORS

Bachelor in Fashion Management (BA) - Robert Gordon (RGU)

Robert Gordon University
AberdeenScotland
On campus
Full-time
€6,861.23/year
 1025 Points
Duration
4 Years
Language
English

Affordable Tuition Fees (RGU)

Robert Gordon University offers affordable tuition fees. Apply now through Brive.

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Program Description

The bachelor in Fashion Management (BA) from Robert Gordon University is designed to fully integrate the management theories associated with the global fashion industry alongside the business contexts of fashion buying, production, marketing, and merchandising. If you have a passion for fashion and a brain for business, this is the course for you.

In the bachelor in Fashion Management (BA), you will actively participate in fashion industry activities, such as organizing, marketing, and managing an exhibition or digital fashion project, which will combine your management and creative skills.

You will have the opportunity to create a course fashion magazine including writing articles and managing, styling, and co-ordinating fashion photography spreads. Attending fashion exhibitions in London and Edinburgh provides you with a real insight into the increasingly important events side of the fashion industry.

1st in the UK for overall student satisfaction in Business and Management (non-specific) (National Student Survey 2022).

If you are a Scottish student, you are eligible for a lower tuition fee of £1,820 per year.

Entry Requirements

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Curriculum

Year 1

Semester 1

Marketing

The Fashion Business

Fashion Design Concepts and Communication

Semester 2

Fashion Construction And Technology

Managing In The Creative Industries

Fashion Retail And Store Design

Year 2

Semester 3

Study Abroad

Integrated Marketing Communications

Fashion Communication

Omni-Channel Fashion

Semester 4

Study Abroad

Consumer Behaviour

Public Relations

Design For Client

Year 3

Semester 5

Events in the Creative Industries

Ethical and Sustainable Consumption

Study Abroad

Fashion Branding

Financial Merchandising For Fashion

Professional Practice

Semester 6

Digital Fashion Project

Study Abroad

Research in the Creative Industries

Business Start Up In The Creative Industries

Professional Practice

Year 4

Semester 7

Sustainable Fashion Project

Research Methods

Global Fashion Strategy

Choose one of the following:
Postmodern Culture
Celebrity Culture
Consumer Psychology

Semester 8

Fashion Buying and Forecasting

Research Project

Choose one of the following:
Business Creativity
International Marketing
Women And The Media
Digital Business

Jobs - Careers

  • Buyer
  • Merchandise Allocator
  • Senior Marketing Executive
  • Social Media and Content Manager
  • PR and Collaborations Executive
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