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Bachelors
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Business Management & Marketing
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Digital Business, Design and Innovation (BA) - EU (Geneva)
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BACHELORS

Digital Business, Design and Innovation (BA) - EU (Geneva)

EU Business School (Geneva)
GenevaSwitzerland
On campus
Full-time
€32,335.50/year
 3170 Points
Duration
3 Years
Language
English
Start date
Aug 2024

Program Description

In this bachelor in Digital Business, Design and Innovation (BA), you will learn about digitalization which is continually expanding horizons. In addition to startups and new ventures, established businesses are going digital to appeal to new generations and adapt to modern technologies.

They all need entrepreneurial innovators who can develop creative solutions that are also practical and applicable. Through this bachelor in Digital Business, Design and Innovation (BA), young business leaders will develop the skills, adaptability, and curiosity to keep up with evolution, think ahead, and drive change.

Entry Requirements

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Curriculum

Year 1

Semester 1

Foundations of Business Management

Marketing Management

Written Communication Skills

Accounting I

Microeconomics

Elementary Calculus

IT Software for Business

Environmental Sustainability

Crafting Your Future: Your Time at EU

Semester 2

Ethics in Business

Oral Communication Skills

Accounting II

Macroeconomics

Business Law

Mathematics of Finance

Applied Management Statistics

Advertising, Media & Branding

Crafting Your Future: Your Time at EU

Year 2

Semester 3

Strategic Marketing

Business Finance I

Human Resources Management

Production Management

Entrepreneurship & New Venture Creation

Management Information Systems

Boosting Creativity

Digital Skills Development

Research Methods I

Crafting Your Future: Personal Development

Semester 4

Global Economics

Business Finance II

Social Media Marketing

Financial Markets

Consumer Behavior

Sales & Purchasing Management

Digital Economy

Innovation and Design Thinking

Digital Leadership

Research Methods II

Crafting Your Future: Personal Development

Year 3

Semester 5

Global Business

Financial Statement Analysis

Negotiation

Small Business Management

Corporate Finance

Industrial Marketing

Introduction to Data Science

Digital Transformation

Entrepreneurship in Digitalization

Crafting Your Future: Professional Development

Semester 6

Strategic Management

Budgeting & Control

Organizational Communication

Cases in Marketing

Cases in Digital Entrepreneurship: Start-up Incubator

Web Design & Web Analytics

Fintech: Digitalization in Finance

Digital Graphic Design & Management

Digital Reputation & Intellectual Property Rights

Crafting Your Future: Professional Development

Jobs - Careers

  • Product Transformation Officer
  • Digital Brand Manager
  • Digital Transformation Manager
  • Business Analyst
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