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Business Management & Marketing
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Bachelor in Business with Marketing (BA) - Robert (RGU)
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BACHELORS

Bachelor in Business with Marketing (BA) - Robert (RGU)

Robert Gordon University
AberdeenScotland
On campus
Full-time
€8,208.87/year
 1221 Points
Duration
4 Years
Language
English

Affordable Tuition Fees

Robert Gordon University offers affordable tuition fees. Apply now through Brive.

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Program Description

The bachelor in Business with Marketing (BA) at Robert Gordon University is accredited by the Chartered Institute of Marketing (CIM), which allows you to take advantage of certain exemptions to gain CIM qualification through the CIM Graduate Gateway.

The bachelor in Business with Marketing (BA) is part of the popular business and management program, and will not only ensure you understand the theoretical aspects of marketing but will provide you with plenty of opportunities to put your knowledge into practice.

You will learn the key disciplines of marketing and business through a unique blend of modules including consumer psychology, marketing communication, and digital business. Within the penultimate years of the course, you will be able to tailor your study to your own interests and career aspirations and have the opportunity to participate in short-term management and enterprise projects.

If you are a Scottish student, you are eligible for a lower tuition fee of £1,820 per year.

Entry Requirements

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Curriculum

Year 1

Semester 1

Business Perspectives

Introductory Economics

The Financial Environment

Marketing

Semester 2

Sustainable Business

People Management

International Management

Digital Context of Business

Year 2

Semester 3

Study Abroad

Choose four of the following:
Work and Organisational Behaviour
Quantitative Business Techniques
Introduction To Management Accounting
Personal and Business Finance
Business Ideas And Opportunities
Introduction To Data Analytics And Visualisation
Integrated Marketing Communications

Semester 4

Study Abroad

Choose four of the following:
Finance for Business Decisions
Introduction To Management Accounting
Business Economics
Managing Projects
Managing In Changing Organisations
Digital Media Platforms And Practices
Consumer Behaviour
Introduction To Programming (Python)
Business Law

Year 3

Semester 5

Study Abroad

Experience in the Business Environment

Placement - One Semester

Evidencing Employability (One Semester)

Placement

Evidencing Employability

Choose four of the following:
Personal and Business Finance
People, Policy and Practice
Corporate Governance
Money And Financial Markets
Health and Safety Management Fundamentals
Enterprise And Employability
Enterprise In Action
Business Strategy
Labour Market Economics
Public Relations Strategy and Specialisms
Digital Business
Appraisal Of Current Market Research
Big Data Analytics
Employment Law for Managers

Semester 6

Study Abroad

Experience in the Business Environment

Placement - One Semester

Evidencing Employability (One Semester)

Placement

Evidencing Employability

Choose four of the following:
Business Analytics
Management Consultancy Project
Literature Project
New Business Project
Enterprise In Action II
International Organisations
Digital Business

Year 4

Semester 7

Business Strategy

Corporate Financial Management

Corporate Ethics

Labour Market Economics

Research Methods: Research Proposal

Business and Innovation

Database Management

Consumer Psychology

International Branding

Employment Law for Managers

Semester 8

International Organisations

Thesis

Corporate and Capital Taxes

Global Business Practice

Human Resource Development

Leadership

Digital Business

Optimization For Decision Support

Choose two of the following:
International Organisations
Global Business Practice
Human Resource Development
Leadership
Digital Business

Jobs - Careers

  • International Customer Service Advisor
  • Project Executive
  • Digital Marketing Executive
  • Marketing Consultant
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