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Bachelors
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Business Management & Marketing
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Bachelor in Business Administration (BBA) - EU (Geneva)
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BACHELORS

Bachelor in Business Administration (BBA) - EU (Geneva)

EU Business School (Geneva)
GenevaSwitzerland
On campus
Full-time
€32,260.10/year
 3170 Points
Duration
3 Years
Language
English
Start date
Aug 2024

Program Description

The bachelor in Business Administration (BBA) is a comprehensive degree that will prepare you for a full range of functions within the business world, making you a valuable asset to any organization.

This bachelor in Business Administration (BBA) develops the business acumen required to conduct business on a global scale. Students will cover international negotiation, cultures, and languages, while exploring the complexity of multinational organizations, with their intricate hierarchies, social frameworks, and administrative challenges

Entry Requirements

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Curriculum

Year 1

Semester 1

Business Management

Managing People & Organizations

Marketing & UX

Impactful Communication

Finance & Accounting

Innovative Technology in Business

Semester 2

Project Management

Applied Data Analytics

Economics & Enterprise

Responsible Management

Digital Branding, Advertising & Media Channels

Creativity & Design Thinking

Year 2

Semester 3

Logistics & Operations

Digital Business

Financial Reporting & Analysis

Entrepreneurship & Business Development

Cross-Cultural Business Issues

Knowledge Management

Semester 4

Strategies in A Disruptive World

Marketing in Action

Business Research Methods

Marketing Research

Leading the Way

Service Management

Year 3

Semester 5

Creative Business Cases

Transformational Change Management

Innovation in Business

Supply Chain Management

Decision Analysis

International Strategic Management

Semester 6

Business Consulting & Project Management

Entrepreneurial Leadership

Professional Soft Skills

Quality Management

Retail Management & Merchandising

The Future of The Financial Service Industry

Jobs - Careers

  • Service Manager
  • Sales Manager
  • Product Manager
  • Purchasing Manager
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