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Product Design
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Product Design

Coventry University
On campus
 1073 Points
3 Years
Start date
Sep 2023

Program Description

This studio-based course will allow you to explore, create and develop the skills to design innovative products that deliver a rich experience to the user. You’ll have access to extensive specialist facilities and guidance from our experienced practitioners.

Coventry has taught product design for over 30 years. We have excellent links with a wide range of local and international employers, such as Lego, Dyson, Cambridge Consultants, Kinneir Dufort, Jaguar Land Rover, DCA and Seymour Powell.

A recognised centre of excellence, the University’s department of Industrial Design was awarded the Sir Misha Black Award for Innovation in Design Education in 2007, and the Queen’s Anniversary Prize for Further and Higher Education in 2008.

Entry Requirements

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Year 1

Materials and Processes

Drawing and Visualisation

Model Making and Prototyping

Professional Development 1

Human-centred Design

Brand Identity

Year 2

Digital Visualisation

Research Informed Design

Creative Processes

Visual Brand Language

Design for Manufacture

Professional Development 2

Year 3

Professional Development 3

BA Final Major Project Enquiry

BA Final Major Project Ideation

BA Final Major Project Development

BA Final Major Project Delivery


Your creative thinking, problem solving and communication skills are valued by employers, and could lead to roles in:

  • product design
  • design engineering
  • exhibition design
  • digital modelling
  • trend forecasting
  • UX/UI design
  • design management
  • marketing
  • academia

Recent graduates have gone on to become design futures consultants, product marketing managers and patent agents, as well as a full range of more conventional product design roles.


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