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Tourism & Leisure
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Tourism Management
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MASTERS

Lincoln University College
Petaling Jaya, Malaysia
On campus
Full-time
Duration
1 Year, 6 Months
Language
English

Program Description

Master in Tourism Management in Lincoln University College program prepares professional with advance knowledge of the tourism business to encompass best practice management strategies, ecotourism and sustainable business perspectives. The tourism industry is a rapidly growing industry and contributes highly to the economic enhancement of the country and generates employment opportunities, besides contributing to the growth, especially in a developing country like Malaysia.

This program provides students with the fundamental knowledge concerning tourism marketing communication, human resources management, financial management, destination planning, and prospects in the tourism industry. Core modules included in this program are: Tourism Principle & Practices, Destination Planning & Management, Tourism Marketing Communication and International Tourism Business.

Entry Requirements

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Curriculum

Modules

Tourism Principle & Practices

Destination Planning & Management

Human Resource Management

Business Ethics

Tourist Behavior

Research Methodology

International Tourism Business

Financial Management for Hospitality and Tourism

Tourism Marketing Communication

Business Models & Strategic Planning

Tourism & Hospitality Enterprise Management

Sustainable Tourism

Tour Guiding & Escort Skills

Tourism Advertisement and Public Relation

Project work

Careers

Jobs related to this program include:

  • Holiday representative
  • Tour manager
  • Tourism officer
  • Tourist information centre manager
  • Travel agency manager
  • Customer service manager
  • Event manager
More

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