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Tourism & Leisure
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Tourism and Leisure
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MASTERS

Tourism and Leisure

University of Business in Wroclaw
WrocławPoland
On campus
Full-time
€2,350.00/year
 705 Points
Duration
2 Years
Language
English
Apply date
Sep 2024

Program Description

Do you like to explore the world and combine your future with travel? Master's degree in tourism and recreation in Wroclaw is the study for you! The University of Business in Wrocław will prepare you for managerial positions in hotels, travel agencies and tourist resorts. Learning with us gives you practical knowledge and skills that you will certainly appreciate as a graduate of Tourism and Recreation II degree in Wroclaw.

Classes in the field of Tourism and Leisure II degree are conducted by experienced academics and management staff of prestigious hotel facilities. The program includes field classes entitled: "Conditions, status and prospects for the development of tourism in the selected tourism area" and participation in the largest tourism fair in Europe ITB in Berlin.

The student is also obliged to complete an apprenticeship of 3 months, divided into one-month apprenticeship during the second, third and fourth semesters. Each of the monthly internships is thematically connected with the specialization. You will finish your Master's studies in Wrocław with a defense of your Master's thesis, aimed at investigating and solving a significant practical problem, including the development of a project falling within one of the two specialties.

The program includes field classes entitled: "Conditions, status and prospects for the development of tourism in the selected tourism area" and participation in the largest tourism fair in Europe ITB in Berlin. The student is also obliged to complete an apprenticeship of 3 months, divided into one-month apprenticeship during the second, third and fourth semesters. Each of the monthly internships is thematically connected with the specialization.

Entry Requirements

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Specialties

International Tourism and Hospitality Management

A graduate of this specialization will be a specialist/leader, prepared to work in managerial and operational positions of hotel facilities. You will also be able to manage your own hotel business on your own. During your studies in this specialization you will learn how to manage personnel and finances, organize, plan and coordinate work in the main departments of the hotel facility, evaluate the state and development prospects of tourism development.

Subjects of specialization:
Management of accommodation services
Management of catering services in a hotel
Management of additional services in the hotel
Revenue management in the hotel industry
Controlling
Business plan in the hotel industry
Research and creation of the hotel market
Social Media in the hotel industry
Photography and videography in the hotel industry

MICE

This innovative specialty will prepare a professional specialist in the field of event creation and management. As a graduate of this specialization you will have a comprehensive knowledge of creating and managing event projects and practical skills of organizing and servicing events in the MICE sector.

During your studies in this specialization you will learn how to create various events, manage event projects, coordinate cooperation with subcontractors, build and maintain relationships with customers.

Subjects of specialization:
MICE Associations
Conferences and congress organization
Organization of exhibitions and trades
Organization of incentive tours
Mega- events organization
Businessplan in MICE
Research and Creation of MICE
Social Media in MICE
Photo and Video in MICE

Curriculum

Semester 1

Organization management

Management of the hospitality industry

Marketing management

Multicultural communication

Polish / German / Spanish

English language level A1 / A2 / B1 / B2

Multidisciplinary Approach of Tourism A2/ B2

Economic, social and spatial aspects of tourism

Management of tourism in the town and region

Tourist regions of the world

Sustainable development in tourism

Geographical conditions for the development of foreign tourism in Poland and Lower Silesia

Semester 2

Foreign language in tourism and recreation A2/B2

Assessment of the condition and development prospects of tourism in a selected tourist area (field activities)

Project management in practical training

CSR in the hotel industry

International Hotel Chains A2/B2

New Trends in Tourism and Hospitality A2/B2

Apprenticeship

Seminar I

Semester 3

Tourism Marketing

Managing Public Relations

Subject of specialization 1

Subject of specialization 2

Subject of specialization 3

Subject of specialization 4

Subject of specialization 5

Subject of specialization 6

Subject of specialization 7

Seminar II

Internship II

Semester 4

Teambuilding and Leadership

Design thinking

Business Skills and Competences Assesment

ITB in Berlin

International Tourism Trades and Conferences

Organization of Tourism Event - project

Subject of specialization 8

Subject of specialization 9

Seminar III

Internship III

Careers

  • Hotels
  • Travel agencies
  • Tourist information and promotion centers
  • Holiday resorts
  • Health resorts
  • Recreational sports centers
  • Spa and wellness centers
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