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Masters
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Tourism & Leisure
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International Tourism and Events Management (with Professional Practice)
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    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    International Tourism and Events Management (with Professional Practice)

    Glasgow Caledonian University
    Glasgow, Scotland
    On campus
    Full-time
    €16,227.68/year
    Duration
    2 Years
    Language
    English
    Apply date
    Aug 2024

    Program Description

    Tourism and events are among the fastest-growing sectors in the global economy* with destinations adopting event-led tourism strategies as a means to enhance location awareness and reputation and to bring about positive social and economic impact. This is an exciting time for events specialists and tourism specialists to combine their skills and become part of this movement.

    Informed by industry demand and the vast array of job opportunities available, Glasgow Caledonian University's MSc International Tourism and Events Management programme delivers the practical and technical experience that you need to maximise the opportunities this growing sector has to offer.

    You'll enjoy a truly international experience, with the chance to network, volunteer and work in industry with guest lectures from those currently leading in this sector.

    You'll experience all the benefits of a regular masters, but with the additional advantage of a further professional practice placement over two trimesters. You'll be fully supported and prepared for your placement, and graduate with significant work experience, in-depth knowledge and understanding of your chosen sector.

    There may be additional costs by this University.

    Entry Requirements

    Are you eligible to apply?

    Sign up, check the entry requirements, and find out your compatibility with the program.

    Curriculum

    Delivering Dynamic Destinations

    You will gain a critical understanding of the conceptual development of a destination and learn about the role of different events as a sustainable strategy for developing destinations.

    You will gain an appreciation of the importance of all stakeholders in developing the 'competitive' destination and be able to critically evaluate the role of people, competition, technology and innovation in driving competitive advantage at the 'glocal' level.

    Case studies are used to illustrate concepts and theories from real world examples.

    Tourism and Events Experiences

    You will critically examine the concept of experience from a range of perspectives, developing an understanding of its importance within contemporary consumer society. A theoretical underpinning of this topic is provided by focusing on the increasing cultural significance of experiential consumption.

    You will focus on the creation and development of experiences within tourism and events industry and examine some of the key issues associated with their management.

    Students will explore the practical application of theory by working with a live client to design and pitch an experience concept to meet set criteria.

    Finance and Economics for the Events and Tourism Industry

    You will demonstrate the knowledge and key skills needed in financial planning and economic decision making in the tourism and events sector, and be able to analyse critically financial statements and the relationship between cost, profit, assets and liabilities. You will be introduced to financial and management accounting through case studies and the expertise of the GCU Moffat Centre.

    Strategic Event Tourism Management

    This module will provide you with a theoretical and practical understanding of the strategic role of events in shaping policy and developing sustainable tourist destinations. The module uses case studies of events and festivals with varying levels of national and international influence.

    You will examine the rationale for utilising events as a strategic driver of tourism at a local, national and international level and learn how to negotiate the competitive bidding environment, and ultimately how to manage these events.

    Event Planning and Management

    Working with other students you will research, evaluate and propose event concepts and select one to further develop. You will work together to produce an event delivery plan for a live event which the group will go on to deliver.

    This allows you to put theory into practice and gain an understanding of how events are planned, resourced, delivered and produced, followed by a critical appraisal and evaluation of the whole experience, preparing you for your future career.

    International Marketing Planning and Strategy

    In this module you will gain insight into the issues facing a brand when moving into international markets and the impact it has on strategic planning to ensure organisational success and a competitive advantage in non-domestic markets.

    You will be able to put your learning into practice using a computer based marketing strategy simulation, with the task of developing and implementing a marketing strategy for a simulated company and competing in a virtual marketplace.

    Ethics, Governance and Responsible Leadership

    By examining the private, public and social enterprise sectors, you will be equipped with a set of analytical tools and concepts to drive responsible decision-making, whilst highlighting the difference between compliance and ethically driven behaviours.

    You will gain a theoretical and practical understanding of real world issues, from a UK and global perspective, and learn from the PRME related principles and the Common Good attributes which are central to this module.

    Applied Professional Practice

    Following on from the knowledge you have gained in Ethics, Governance and Responsible Leadership and with a focus on self-reflection, in this module you will develop your professional competence by undertaking a professional engagement activity. The link between these two core modules reinforces the significance of ethical and responsible decision making and leadership within your future career.

    Masters Research Project

    The final element of the programme is the Masters Research Project which provides you with an opportunity to design and undertake a piece of original research. You will apply methods and theories that are commonly used within the field of international tourism and events management and with the support of internationally published literature demonstrate best practice in this field.

    Careers

    Our tourism and events graduates have gone on to succeed in a range of organisations specialising in:

    • events management
    • insights and research
    • destination marketing
    More

    Need help applying to this program?

    Schedule a free 20-minute counseling session today!