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Masters
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Tourism & Leisure
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International Events Management
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MASTERS

International Events Management

EM Normandie Business School
ParisFrance
On campus
Full-time
€14,500.00total
 2175 Points
Duration
1 Year
Language
English
Apply date
Sep 2024

Program Description

The Meeting and Event industry is a dynamic and growing sector requiring high-end skills in community insight and engagement, meeting design & development, and event planning & organization.

Students following MSc International Events Management must ultimately command fully-fledged and wide-ranging event-related expertise in experience production, project and risk management, digitalization, sustainability, communications and marketing mix, budget, funding and financial steering, and intercultural relations.

During the whole program, they are thus expected to act as genuine event professionals in the making: meticulous, empowered, proactive and trailblazing.

This program is open to motivated students who want to work in the Meeting and Event industry. Featuring a multicultural class and internationally-focused content based on both strategic design and operational management approaches, you will increase your knowledge and develop your skills in this industry while experiencing a final year full of professional experiences and meetings with industry experts.

Information and Additional Costs:

• €50 charged to candidates in order to study their profile
• The contribution to CVEC (Contribution Vie Etudiante et de Campus) amounting to €92
• €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory)
• Expenses relating to the learning expedition shall be refunded up to €1000

Entry Requirements

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Sign up, check the entry requirements, and find out your compatibility with the program.

Strong Points

  • Partnership with professional organization in the Event Industry: UNIMEV (French Meeting Industry Council).
  • A network of Event professionals to be developed through various extracurricular activities.
  • A program sponsored by a well-known professional in the industry.
  • A program accredited by national and international agencies (AACSB, BSIS, CGE).
  • Courses taught 100% in English, while students are based in France in a highly international environment.
  • Cohorts of a manageable size with close customized supervision.
  • Design, program and organize your own learning expeditions, and experience your possible future in the industry.
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Curriculum

Event and Meeting Strategy

Event Industry

Event-driven Destinations

Events Management and Production

Event Marketing:
Digital and Mobile Marketing
Event Communication
Fundraising, Sponsorship and Partnership
Marketing Analytics

Event Steering:
International Project Management
Risk and Safety Management
Legal Risks and Opportunities
HRM in Events

Event Implementation:
Budget and Bidding
Sales and Negotiation
Sustainable Development
Event Production
Experience the Event

Events in Practice

Meeting Design Incubation project

Challenges (contest / junior consulting project)

Field Visits and Learning Expeditions

Internship

Personal and Professional Development

Creativity:
Fostering creativity
Graphics, Photoshop and InDesign

Leadership:
Leading international teams
Emotions and conflict management

Intellectual ability:
Dissertation

New contexts (for MSc students):
Digitalization and corporate finance
Cases in ethical and sustainable development
Change Management and Organizational Transformation
Business models and performance
Critical Issues in Management
Leading In Multicultural Environments
Digital disruption and Industry 4.0
French as a Foreign Language (optional)
Career path (coaching)

Professional Experience

2x 2-week challenges

Learning expeditions

1 x company internship in France or abroad

1 x professional thesis

Professional career coaching sessions

Careers

  • Head of Event Projects in event design and/or production companies, and event venues and/or destinations
  • Event Communications Executive
  • Customer Manager - Business Developer in the event industry
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Schedule a free 20-minute counseling session today!