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Masters
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Tourism & Leisure
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Hospitality, Entrepreneurship and Innovation (MSc) - Glion
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Hospitality, Entrepreneurship and Innovation (MSc) - Glion

Glion Institute of Higher Education
MontreuxSwitzerland
On campus
Full-time
Duration
1 Year, 6 Months
Language
English
Apply date
Sep 2024

Program Description

The Master in Hospitality, Entrepreneurship and Innovation (MSc) at Glion Institute of Higher Education consists of two semesters of intensive academic study and takes students on a journey of innovation and entrepreneurship, from idea to business model and then to market.

94% job-seeking students have one or more employment opportunities on graduation day.

Students will be taught how to scale a business, secure funding and market their product or service in this digital age. The curriculum also includes the opportunity to collaborate with fellow students to organize an Innovation Fair.

On the third semester of the Master in Hospitality, Entrepreneurship and Innovation (MSc) program, students can choose between a Business Research Project or a professional internship, gaining vital, real-world experience.

There may be additional costs by this university.

Entry Requirements

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Curriculum

Semester 1

Hospitality Operations, Disruptions & Talent Management

Industry Fundamentals and Complexity

Trends, Disruptive Models and Entrepreneurial Mindset

Hospitality Operations

F&B Management and Value Delivery

Leadership, Team Building and Intercultural Management

Innovation & Entrepreneurship: From Idea To Business Model

Creativity and Innovation in Hospitality

Design Thinking and Start-up Creation Process

Business Model Identification: Lean Start-up and Traction Methods

Partnerships and Ecosystem Management

Governance, Compliance and Strategy

Protecting your Brand and your Business

Business Field Trip

Semester 2

Scaling your Business: Digitalization & Go-to Market Strategy

Marketing, Branding and Big Data in Hospitality

Sales and Contract Negotiation

Revenue Management and Digital Distribution Strategy

Digital Technologies and Big Data Management

Digital Marketing and Growth Hacking

Financial Lifecycle & Funding

Fundraising and Financial Strategies

Mergers, Acquisition and Restructuring

Family and Small Businesses

Sustainability and Entrepreneurship

Project Life Cycle for New Business Launches

Semester 3

6-month Internship or Business Research Project

Jobs - Careers

  • Hospitality Entrepreneur
  • Start-up
  • Family Business Owner
  • Business Development Manager
  • Innovation Leader
  • Consultant
More

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