Through Master in Consumer Psychology (MSc) you will learn about consumer psychology. The University's teaching team includes renowned academics and their psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF).
You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers' attention, how their perception may be altered by different types of design elements as well as factors that affect the consumer decision-making process.
The Master in Consumer Psychology (MSc) teaches you the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumers' personality and identity. You will, also, learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically-based consumer research.