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Journalism & Media
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Social Communication and Public Relations (Online) - UEHS
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MASTERS

Social Communication and Public Relations (Online) - UEHS

University of Economics and Human Sciences in Warsaw
Warsaw, Poland
Online
Full-time
Duration
2 Years
Language
English

Program Description

As part of the master in Social Communication and Public Relations (Online), you will learn advanced methods and techniques for managing information and presenting it optimally. Among other things, you will learn behind-the-scenes principles of effective election marketing, persuasion, and manipulation techniques used in the media, and methods of using events and happenings in the work of a PR specialist.

Entry Requirements

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Curriculum

Year 1

Semester 1

Occupational health and safety

Universal history/culture and ethics (elective)

Media psychology

Media and communication studies

Law and ethics in the media

Social media

Information visualization

EU media and audiovisual policy

Intercultural communication

Public diplomacy

Semester 2

Crisis communication

Gender, media, culture

Globalization and glocalization

Business in new media

Information validation and valuation methods

Sources of information in the media

Media image

Foreign language

Team communication/management skills (elective)

Information security/violence and the media

Year 2

Semester 3

Citizen media - digital storytelling

Promotion in new media

Media discourse analysis

Computer graphics

Event as a PR tool

Digital popular culture

Digital management

Foreign language

Seminar

Internship

Semester 4

Persuasion and manipulation techniques in the media

Public participation in the smart city

Digital gamification

Election marketing

Seminar

Internship

Interpersonal communication/assertiveness training (elective)

Jobs - Careers

  • Advertising and PR Agencies
  • Press Agencies
  • Marketing Departments of Companies
  • Start your own Business as a Freelancer in New Media
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